[{"id":5660,"link":"https:\/\/www.beeler.tech\/2026\/09\/21\/winning-the-war-on-dark-traffic-with-ad-shield\/","name":"winning-the-war-on-dark-traffic-with-ad-shield","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_27.jpg","alt":""},"title":"Winning the war on dark traffic, with Ad-Shield","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 21, 2026","dateGMT":"2026-09-21 13:41:56","modifiedDate":"2026-09-21 13:41:58","modifiedDateGMT":"2026-09-21 13:41:58","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/community-exclusive\/\" rel=\"category tag\">Community Exclusive<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/webinar\/' rel='post_tag'>Webinar<\/a>"},"readTime":{"min":2,"sec":46},"status":"publish","excerpt":"Our latest webinar, hosted by Rob Beeler, Ad-Shield\u2019s Dustin Cha, and Yahoo\u2019s Eric Espinoza, examined \u201cdark traffic,\u201d and how publishers can recover ad revenue from these missing visitors."},{"id":5656,"link":"https:\/\/www.beeler.tech\/2026\/09\/21\/9-years-of-ads-txt-and-still-no-confidence-its-correct\/","name":"9-years-of-ads-txt-and-still-no-confidence-its-correct","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/campfire.png","alt":""},"title":"9 years of ads.txt and still no confidence it's correct","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Sep 21, 2026","dateGMT":"2026-09-21 13:31:26","modifiedDate":"2026-09-21 13:36:50","modifiedDateGMT":"2026-09-21 13:36:50","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/camp-fire\/' rel='post_tag'>Camp.Fire<\/a>"},"readTime":{"min":5,"sec":29},"status":"publish","excerpt":"When ads.txt arrived in 2017, publishers were handed a file format and told to get on with it. Sellers.json followed in 2019, SChain shortly after. Nine years on, very few publishers can say with any confidence that their setup is correct."},{"id":5587,"link":"https:\/\/www.beeler.tech\/2026\/08\/31\/programmatic-risk-why-elevated-exposure-is-now-the-baseline-with-confiants-danielle-koffler\/","name":"programmatic-risk-why-elevated-exposure-is-now-the-baseline-with-confiants-danielle-koffler","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_o.png","alt":""},"title":"Programmatic risk: why elevated exposure is now the baseline, with Confiant's Danielle Koffler","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 31, 2026","dateGMT":"2026-08-31 14:00:08","modifiedDate":"2026-08-31 14:00:10","modifiedDateGMT":"2026-08-31 14:00:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":9,"sec":54},"status":"publish","excerpt":"For most adops and revenue teams, ad security still sits in the \"deal with it when it breaks\" pile, treated as a hygiene issue rather than a structural feature of how programmatic now works. In this interview, Danielle Koffler, Staff Product Manager at Confiant, explains why that framing leaves publishers a step behind."},{"id":5585,"link":"https:\/\/www.beeler.tech\/2026\/08\/31\/start-em-sit-em-the-publisher-priorities-that-deserve-attention-in-h2-2026\/","name":"start-em-sit-em-the-publisher-priorities-that-deserve-attention-in-h2-2026","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_7.jpg","alt":""},"title":"Start \u2019em, sit \u2019em: the publisher priorities that deserve attention in H2 2026","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 31, 2026","dateGMT":"2026-08-31 13:55:37","modifiedDate":"2026-08-31 14:41:06","modifiedDateGMT":"2026-08-31 14:41:06","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":10,"sec":45},"status":"publish","excerpt":"Start \u2019em, sit \u2019em is back, with Craig Leshen, President of adops.com, once again in the interview chair. It\u2019s time to drill down into which aspects of adtech deserve real focus in H2 2026, and which ones should stay on the bench until the plan, or the market, is ready."},{"id":5536,"link":"https:\/\/www.beeler.tech\/2026\/08\/27\/content-provenance-c2pa-challenges-matt-kaminsky-erik-svilich-encypher\/","name":"content-provenance-c2pa-challenges-matt-kaminsky-erik-svilich-encypher","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440.jpg","alt":""},"title":"Publishers have a content provenance problem, but C2PA is only part of the conversation","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 27, 2026","dateGMT":"2026-08-27 15:41:52","modifiedDate":"2026-08-27 17:28:13","modifiedDateGMT":"2026-08-27 17:28:13","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a><a href='https:\/\/www.beeler.tech\/tag\/liz-moorehead\/' rel='post_tag'>Liz Moorehead<\/a>"},"readTime":{"min":16,"sec":44},"status":"publish","excerpt":"Content provenance is no longer a conversation we can \"circle back to\" later. If we're not willing to make these decisions for ourselves now, we're not going to like what everyone else decides on our behalf."},{"id":5322,"link":"https:\/\/www.beeler.tech\/2026\/08\/24\/publishers-bidstream-classification-chris-kane-jounce-media\/","name":"publishers-bidstream-classification-chris-kane-jounce-media","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_10.jpg","alt":""},"title":"From buyer\u2019s market to publisher leverage: what publishers actually want from bidstream classification","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 24, 2026","dateGMT":"2026-08-24 12:53:19","modifiedDate":"2026-09-02 14:51:05","modifiedDateGMT":"2026-09-02 14:51:05","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":6,"sec":46},"status":"publish","excerpt":"Programmatic still runs as a buyer's market: buyers hold the classification power, buyers make the go or no-go call on your site, and often you're being judged without knowing it's happening."},{"id":5255,"link":"https:\/\/www.beeler.tech\/2026\/08\/19\/dynamic-placement-insertion-relevant-digital-ronny-linder\/","name":"dynamic-placement-insertion-relevant-digital-ronny-linder","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/bT_QnA_Header_o2.png","alt":""},"title":"Dynamic placement insertion: Unlocking hidden inventory with Relevant Digital\u2019s Ronny Linder","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 19, 2026","dateGMT":"2026-08-19 14:12:34","modifiedDate":"2026-08-24 14:12:56","modifiedDateGMT":"2026-08-24 14:12:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":47},"status":"publish","excerpt":"For years, publishers have been stuck with the same uncomfortable trade-off: grow ad revenue, or protect the reading experience. Adding placements has always felt like borrowing against the future, since more ads can mean a diluted property, distracted audiences and advertisers who quietly drift away.\u00a0"},{"id":4315,"link":"https:\/\/www.beeler.tech\/2026\/08\/13\/reclaiming-distribution-how-premium-publishers-rebuild-growth-in-the-post-organic-web\/","name":"reclaiming-distribution-how-premium-publishers-rebuild-growth-in-the-post-organic-web","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beller-Article-August-V2.jpg","alt":""},"title":"Reclaiming distribution: How premium publishers rebuild growth in the post-organic web","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 13, 2026","dateGMT":"2026-08-13 13:14:37","modifiedDate":"2026-08-13 13:15:10","modifiedDateGMT":"2026-08-13 13:15:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":7,"sec":48},"status":"publish","excerpt":"For the last few years, digital publishers have been playing a defensive game. The foundation that powered publisher growth for more than a decade is rapidly changing. Search engines are moving toward AI-driven, answer-first experiences that increasingly satisfy user intent without requiring a click."},{"id":4306,"link":"https:\/\/www.beeler.tech\/2026\/08\/10\/from-prompts-to-real-orders-helping-publishers-get-agent-ready\/","name":"from-prompts-to-real-orders-helping-publishers-get-agent-ready","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/09\/Beeler.Space_Header_17.jpg","alt":""},"title":"From prompts to real orders: helping publishers get agent-ready","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 10, 2026","dateGMT":"2026-08-10 14:09:10","modifiedDate":"2026-08-10 14:09:20","modifiedDateGMT":"2026-08-10 14:09:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":7,"sec":27},"status":"publish","excerpt":"Agentic AI is one of the most talked-about topics in advertising right now, and one of the least understood. An LLM can happily draft an RFP response in seconds, but turning buyer demand into repeatable, revenue-generating campaign orders is a much bigger job. The gap between those two things is where most publishers currently sit."},{"id":5651,"link":"https:\/\/www.beeler.tech\/2026\/08\/01\/test\/","name":"test","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/08\/Beeler.Space_Header_18.jpg","alt":""},"title":"Test","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Aug 1, 2026","dateGMT":"2026-08-01 14:34:51","modifiedDate":"2026-09-21 15:14:16","modifiedDateGMT":"2026-09-21 15:14:16","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/industry-editorial\/' rel='post_tag'>Industry Editorial<\/a>"},"readTime":{"min":0,"sec":0},"status":"publish","excerpt":""},{"id":4264,"link":"https:\/\/www.beeler.tech\/2026\/07\/29\/what-does-ai-first-search-google-mean-for-publishers\/","name":"what-does-ai-first-search-google-mean-for-publishers","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/01\/BT_STACK_exemplar_below_1_2560x1440-1.jpg","alt":""},"title":"As Google search blue links face extinction, what does AI-first search mean for publishers?","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 29, 2026","dateGMT":"2026-07-29 17:42:41","modifiedDate":"2026-07-29 17:42:46","modifiedDateGMT":"2026-07-29 17:42:46","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/below-the-fold\/' rel='post_tag'>Below the Fold<\/a>"},"readTime":{"min":12,"sec":7},"status":"publish","excerpt":"Google isn\u2019t wrong that users want better answers. They do. AI search can be genuinely useful, especially for complex queries and comparisons. But it still needs to be supported by people doing the original work. Without them, the search machine becomes useless."},{"id":4222,"link":"https:\/\/www.beeler.tech\/2026\/07\/20\/turning-fan-moments-into-first-party-gold-with-minute-medias-rebecca-hyde\/","name":"turning-fan-moments-into-first-party-gold-with-minute-medias-rebecca-hyde","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_.png","alt":""},"title":"Beyond the spike: turning fan moments into first-party gold with Minute Media's Rebecca Hyde","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 20, 2026","dateGMT":"2026-07-20 13:19:05","modifiedDate":"2026-07-20 13:19:10","modifiedDateGMT":"2026-07-20 13:19:10","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":8,"sec":8},"status":"publish","excerpt":"In an industry still heavily dependent on pageviews and programmatic CPMs, that churn is baked into the model. Publishers chase the spike, monetize the impression, and start again. But as third-party cookies continue their long goodbye and advertisers push harder for addressable, consent-based audiences, that cycle is becoming harder to justify."},{"id":4227,"link":"https:\/\/www.beeler.tech\/2026\/07\/17\/how-publishers-can-capture-the-10-5bn-world-cup-ad-opportunity-before-the-final-whistle\/","name":"how-publishers-can-capture-the-10-5bn-world-cup-ad-opportunity-before-the-final-whistle","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/12\/bT_QnA_Header_o6.jpg","alt":""},"title":"How publishers can capture the $10.5bn World Cup ad opportunity before the final whistle","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 17, 2026","dateGMT":"2026-07-17 15:51:13","modifiedDate":"2026-07-21 15:58:20","modifiedDateGMT":"2026-07-21 15:58:20","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/partner-qa\/' rel='post_tag'>Partner Q&A<\/a>"},"readTime":{"min":5,"sec":40},"status":"publish","excerpt":"The 2026 World Cup is a useful pressure point because the spike in audience, spend, and operational risk arrives at once - and publishers that prepare early can turn demand into revenue, rather than watch value leak through a stack built for quieter days. We\u2019re right in the thick of it now. How can publishers make the most of this moment?\u00a0"},{"id":4187,"link":"https:\/\/www.beeler.tech\/2026\/07\/15\/publishers-need-receipts-c2pa-may-be-one-way-to-get-them\/","name":"publishers-need-receipts-c2pa-may-be-one-way-to-get-them","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/Beeler.Tabs_Article_Header_v2_2560x1440.jpg","alt":""},"title":"Publishers need receipts, C2PA may be one way to get them","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 15, 2026","dateGMT":"2026-07-15 19:43:46","modifiedDate":"2026-07-15 20:30:27","modifiedDateGMT":"2026-07-15 20:30:27","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/editorials\/\" rel=\"category tag\">Editorials<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/robs-open-tabs\/' rel='post_tag'>Rob's Open Tabs<\/a>"},"readTime":{"min":7,"sec":34},"status":"publish","excerpt":"Publishers have spent years watching other companies extract value from their work while asking them to prove they created it, own it, and deserve to be paid for it. Is C2PA the answer?"},{"id":4179,"link":"https:\/\/www.beeler.tech\/2026\/07\/08\/navigator-london-2026-what-we-learned-besides-that-rory-latham-hates-auctions\/","name":"navigator-london-2026-what-we-learned-besides-that-rory-latham-hates-auctions","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2025\/10\/NavLon26_BP_2560x1440.jpg","alt":""},"title":"Navigator London 2026: what we learned (besides that Rory Latham hates auctions)","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 8, 2026","dateGMT":"2026-07-08 15:13:10","modifiedDate":"2026-07-08 15:13:15","modifiedDateGMT":"2026-07-08 15:13:15","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a><a href='https:\/\/www.beeler.tech\/tag\/staff-editorials\/' rel='post_tag'>Staff Editorials<\/a>"},"readTime":{"min":4,"sec":20},"status":"publish","excerpt":"This year's Navigator London agenda was built with publishers firmly in mind, including inspiring keynotes. But true to form, some of the sharpest insights came to light away from the stage, in the many breakout sessions, over lunch, and likely in the local pub afterwards."},{"id":4173,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/purpose-and-patterns-today-with-dr-g\/","name":"purpose-and-patterns-today-with-dr-g","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"Purpose and patterns today, with Dr. G","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:32:03","modifiedDate":"2026-07-06 15:11:56","modifiedDateGMT":"2026-07-06 15:11:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":5,"sec":54},"status":"publish","excerpt":"Even at a strong event, the human brain is not exactly built for perfect attention. People show up carrying work stress, travel stress, social stress, and the constant mental hum of what is happening somewhere else. A text comes in. An email is waiting. A meeting back at the office keeps creeping into the mind."},{"id":4169,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/take-what-you-need-give-what-you-want-with-dr-g\/","name":"take-what-you-need-give-what-you-want-with-dr-g","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"Take what you need, give what you want, with Dr. G","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:25:56","modifiedDate":"2026-07-06 15:13:14","modifiedDateGMT":"2026-07-06 15:13:14","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":5,"sec":46},"status":"publish","excerpt":"Dr. G closed Navigator NYC with a different kind of session. After a day of conversations about AI, data, audience, brand safety, revenue pressure, collaboration, and change, she brought the room back to a simple question: what are you actually taking with you?"},{"id":4167,"link":"https:\/\/www.beeler.tech\/2026\/07\/06\/telling-a-better-audience-story-with-rich-murphy-and-lindsay-horrigan\/","name":"telling-a-better-audience-story-with-rich-murphy-and-lindsay-horrigan","thumbnail":{"url":"https:\/\/www.beeler.tech\/wp-content\/uploads\/2026\/07\/NavNYC26_BP_2560x1440-2.jpg","alt":""},"title":"Telling a better audience story with Rich Murphy and Lindsay Horrigan","postMeta":[],"author":{"name":"Liz","link":"https:\/\/www.beeler.tech\/author\/liz\/"},"date":"Jul 6, 2026","dateGMT":"2026-07-06 14:17:41","modifiedDate":"2026-07-06 15:12:38","modifiedDateGMT":"2026-07-06 15:12:38","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a>, <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>","space":"<a href=\"https:\/\/www.beeler.tech\/category\/events\/\" rel=\"category tag\">Events<\/a> <a href=\"https:\/\/www.beeler.tech\/category\/originals\/\" rel=\"category tag\">Originals<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/www.beeler.tech\/tag\/exclusive-conversations\/' rel='post_tag'>Exclusive Conversations<\/a>"},"readTime":{"min":7,"sec":16},"status":"publish","excerpt":"When Rich Murphy and Lindsay Horrigan sat down at Navigator NYC, the conversation landed on one of the biggest shifts publishers are working through right now: audience is no longer something publishers can treat as an automatic byproduct of making good content."}]