|On my first day in ad operations, my primary job was to make sure that the ads we sold were delivered. I wasn’t just expected to deliver the ads, but to make sure that they performed. That performance had to be for multiple advertisers because that’s what is required to hit revenue goals. But when I had performance for multiple advertisers on one page, I then had to solve for the user experience which I’d ruined. That was the job on day 1. True, that first day was in the last century, but I’m pretty sure that triple balancing act is still at the core of what I am expected to do today. Deliver Ads…that perform…for as many advertisers as possible…without pissing off our users. I have to admit I’m not the best at ad ops, but I’m pretty good. You could almost say that I was made for advertising (operations).|
But hold on! Now being Made for Advertising is a bad thing! Brands who need ADS to move product and hire ADVERTISING agencies to design and then buy ADVERTISING using ADVERTISING technology companies want to remove websites that are Made for ADVERTISING.
It’s a good thing we dedicate a week out of the year to talk about the dangers of advertising and how to eliminate it from our world. It’s like a 5-day intervention where we talk about how to break the cycle of serving ads. You can’t solve your problem until you recognize you…
Advertising Week isn’t about ad prevention? Oh, it’s about celebrating the advertising industry. I see. In other words, Advertising Week was Made for Advertising, but not THAT advertising. Like pornography, you know it when you see it – these sites that go too far in their pursuit of advertising dollars… as if every site isn’t trying to find the right balance.
Balance is the key. That balance should be applied to the buying of ads as well as the serving of them. Before we hurt more publishers who search for this balance and invest in the creation of original content, can we strike a balance?
Otherwise, Advertising Week will become a week-long job fair.
Glad I got that out of my system! Now let’s talk Navigator where you can tell me I’m wrong…
Navigator NYC: November 2, 2023
We’re making the final preparations for Navigator NYC, scheduled on November 2, and we can’t wait to reconvene with everyone who is joining us for a full day of community-driven conversations. A bit more about what we have planned…
>> Praveen Menon, Head of Analytics and Business Intelligence, Monetization, CVS Media Exchange (CMX) will lead a session on The Most Important Thing that Publishers Can Learn from Retail Media Networks.
>> Katie Shell from the IAB Tech Lab will talk Taxonomy ← NEW SESSION
>> Ask and Offer Networking Exchange – an interactive networking session where everyone will have the opportunity to ask for something they need to move themselves forward. Then, we’ll switch gears and everyone will review the asks, and sign up where they can support. Our goal is for everyone to leave one step closer to where they want to be.
>> 16 breakout sessions that will foster productive discussions and relationships that go beyond the event.
Interested in attending? Well, you’ll need to request an invite, so you best get crackin’ before time runs out!
Base Camp Amelia Island: March 10 – 13, 2024
It’s not even 2024 yet and we’re already almost halfway to selling out for Base Camp Amelia Island. Our agenda is on track to be the best yet, and we’re excited that so many of the smartest people in publishing have signed on to join us. If you’re on the fence about participating, take a look at what some of our previous attendees have said about why Base Camp is the place to be:
“The conference where problems aren’t just debated, they are resolved.”
“Base Camp is a fantastic forum for publishers to get together, collaborate, learn and make progress.”
“For anyone deciding whether to attend Base Camp you shouldn’t be deliberating. You’ll get great connections from all areas of the globe, you’ll learn from those that have been there and done it and debate and discuss real issues for publishers.”
Participation is by invitation only. Email us if you’d like to be considered for a pass.
The 2023 Publisher Revenue Salary Guide is Here!
We’re thrilled to offer our updated salary guide that reflects the latest salary data for publisher revenue operations professionals and additional results based on the questions you wanted us to ask. Note that the findings in this report reflect our
respondents, not the entire industry.
Click to Download the 2023 Salary Guide
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Updates from around the industry
Brands, Please Don’t Add ‘Israel’ And ‘Hamas’ To Your Keyword Blocklists
Demystifying Black-Owned Media With Black Enterprise – shout out to Justin Barton
Navigating the Nuances of MFA Websites Insights from DoubleVerify’s Chief Product Officer
Some Black-owned publications push back on MFA reform amid declining traffic – shoutout to Devon Johnson, Kerel Cooper, and Rhonesha Byng
Blood, Sweat & CPMs – Ep. 47: Angelina Eng (IAB)
Scope3 Raises $20 Million to Expand Business Measuring Digital Ads’ Emissions
let’s talk about why the not so unified auction is a major reason we can’t have nice things… – Lila Hunt shares her thoughts
Navigator NYC – November 2 – Tickets are going fast, register now!
Beeler.Tech Virtual Happy Hour – Fridays at 4 p.m. ET
Publisher Revenue Base Camp: Amelia Island – March 10 – 13, 2024
Publisher Revenue Base Camp: Denver – October 6 – 9, 2024
Events We Support
Prebid Summit – NYC, October 23
Lead to Cash Bash – Rob is moderatin’ – November 16 – 17
Life is Priceless Foundation 9th Annual Gala – NYC, November 16
View our event calendar for more ways to get involved in the industry.
Undertone has a number of open roles available. Click here for more information.
Group Black is looking for a Programmatic Senior Manager to join the company. The Programmatic Senior Manager role will be responsible for developing a strategy to help increase sales and deal flow. This position ties directly to Group Black’s overall revenue goals. Click here for more information.
New from Switchboard: they are in need of a Customer Success Engineer to accelerate their customer expansions and maintain industry-leading renewal rates, they are seeking a talented Customer Success Engineer (CSE) who excels at driving strategic data projects in partnership with enterprise customers. Switchboard CSE’s collaborate with their Engineering and Marketing teams to ensure that customers can design, implement, and launch robust data solutions to power their most challenging marketing and revenue analytics projects. Click here for more information.
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