The full list of content that caught our attention this week.
Marketecture podcast: Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters. – The Marketecture team thinks ad ops people are cool and Rob gets a shoutout!!
As news aggregator referral traffic slips, publishers turn their attention inward – Where will our traffic come from once search and social turn their backs on publishers (unless you believe they won’t)?
From Google: We’re excited to announce that Google Ad Manager now supports the new video.plcmt attribute in accordance with the new OpenRTB 2.6 video object spec. This new attribute allows publishers to declare whether their video ad inventory is in-stream or accompanying content via the new video.plcmt attribute via the ad tag URL.
Taking a small break on “this is why we can’t have nice things” for “this is how the internet works” – Lila Hunt’s latest on LinkedIn