What our team is thankful for…
Melissa Chapman – “I am thankful for so many things, but I am most thankful for the beings in my life, family, friends, colleagues, my communities, and my cats. Those in my life who love, care, are kind to me, and choose to tolerate me when my less-than-great sides show through. They lift me up, fill my heart, and make me strive to be a better me.”
Amanda Forgione – “I’m thankful for my loving family, the opportunity to do meaningful work with coworkers who are also great friends, and for our community.”
Dayna Moon – “I’m thankful Aquaman is indeed returning this year, that Marvel has somehow made the quantum realm cool and for good local friends with superior cooking skills to mine. In all seriousness, I’m grateful that my dad is still able to walk this Earth, that I get daily hugs from our honorary 4 legged Chief Hugs Officer, Porter, and that I can take long walks up very large “hills” with the aforementioned CHO, and that I can positively contribute and genuinely help people and our digital friends every day. And last but certainly not least, I’m grateful for UGA football.”
Nicholas Triveri – “It took a while and more than a few career paths, but I’m so lucky I finally get to wake up each day and do a job that I love. I’m very thankful for that. My team is great, my family is great, my life is great. I couldn’t ask for anything more.”
Robert Roxby – “I am grateful for a successful year and working with a great team and my Mom.”
Annie Shaver – “I’m thankful to be able to work with friends and family.”
Rob Beeler – “I am so grateful to have the opportunity to do what I do, thanks to all of you. Nothing is cooler than meeting someone new, and they immediately mention the newsletter, or how much they want to come to the next Beeler.Tech event or how I indirectly helped them even if we have never met. This community has given the team and me purpose and it’s all because of your support. Thank you!”
“Retail media is about personalization. It is about first-party data. People don’t hate advertising. They hate irrelevant advertising.”
At Navigator NYC at the beginning of the month, Praveen Menon, Head of Analytics and Business Intelligence, Monetization, CVS Media Exchange (CMX), joined us to lead a session on The Most Important Thing that Publishers Can Learn from Retail Media Networks.
>> Brands care about two things: is media spending driving sales, and do those sales represent incremental value? Some sophisticated brands want to know about the lifetime value that their media investments are driving.
>> The primary way publishers and retail media networks have an opportunity to collaborate is by sharing audience data to drive better measurement.
>> CVS Media Exchange measures incrementally through randomized control trials. Publishers have a more uphill battle in measuring sales impact because most have landing pages focused on content, not storefronts. So, the analogy between RMNs and publishers is imperfect.
If you’re planning to participate in a future Navigator, be sure to fill out our event interest form for consideration.
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Updates from around the industry
Some bold statements are contained within: The Current Age of Ad(versary) Tech Is Ending
Digiday survey: Why publishers are ready to end the high cost of third-party cookies and data leakage
Email marketing is the most impactful channel for B2B marketers
Beeler.Tech Virtual Happy Hour – Fridays at 4 p.m. ET
Beeler.Tech Virtual Happy Hour 2024 – register here for all of next year!
Publisher Revenue Base Camp: Amelia Island – March 10 – 13, 2024
Publisher Revenue Base Camp: Denver – October 6 – 9, 2024
Events We Support
ADLAND PRESENTS SOBAR SOCIAL – London – November 22
FALLing for Seedtag | Publisher Happy Hour – NJ – November 30
View our event calendar for more ways to get involved in the industry.
DanAds is offering internship positions. Please click here for more information: IUT Internship Interest Form
Aditude is searching for four Director of Publisher Sales candidates. The ideal candidates will have a proven track record of building and managing high-performance sales teams, developing strategic sales plans, and driving revenue growth. Click here for more information.
GeoEdge is looking for a Data Scientist to join their team. The ideal candidate identifies, dissects, and mitigates emerging and established threats while crafting innovative ways to counter the ever-changing threat landscape. Click here for more information.
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