Navigator NYC Agenda
From the chaos of identity to the reality of measurement, we’re not here to talk in circles—we’re here to get somewhere. Whether it’s market dynamics, practical innovation, or the stuff nobody wants to say out loud, it’s on the table. Want to know more about the event, how to request an invite, or get involved as a sponsor? Head to the main Navigator NYC page. As for the agenda, it’s solid (until it isn’t). You won’t find a list of every coffee break or snack table, but rest assured—there’s time built in to pause, connect, and network.
Tuesday, May 6, 2025
| Session Time | Session Title | Session Description |
|---|---|---|
| 8:00 am | Breakfast | Someone said breakfast is the most important meal of the day. They’re probably sleeping in. Not you though! Get here and get ready for a big day! |
| 9:00 am | Welcome remarks | Kicking off Navigator but yes, it’s also the big jacket reveal. |
| 9:10 am | Keynote Session: Building Publisher Brands | Imagine being a publisher without a website and you’ll start to understand how Sharon Mussalli (CEO, NowThis) and her team at NowThis are rethinking the traditional publisher business model. Building a recognizable brand with unique content, engaging with their audience and focusing only on what they do best may be the recipe everyone else should follow. |
| 10:05 am Breakout Sessions | ||
| The Power of Product | It’s time to tear down the walls between departments. Let’s discuss how product and operations can align to create a more profitable organization. | |
| Agency Data Strategies | Data should help create a common language between agenices and publishers. Let’s hear the agency perspective of how to make it happen. With Hibo Ali Griffin. | |
| Ad Tech Spring Cleaning: Actions to Refresh & Maximize Yield in a Tough Market | Hidden inefficiencies can quietly drain revenue. In this session, we’ll discuss actionable strategies to optimize ad stack by revisiting overlooked initiatives and prioritizing quality. With Jeremy Gan, EVP Advertising, DailyMail.com. | |
| 11:15 am Breakout Sessions | ||
| Putting Your Data To Work | If your data only powers your ad targeting, you are not realizing your potential return. You are sitting on more revenue opportunities than you think. Let’s reframe the data strategy conversation to build in more profitable revenue streams and prepare for an AI-powered future. With Janice Liu, CEO of The Mantis Group. | |
| Compliance Is a Balancing Act | Not being compliant is a risk you don’t want to make. Overcompliance is nearly as bad, robbing you of revenue you’ll never see by limiting your business opportunities. Strike the right balance and you’ll be prepared for whatever comes next. With Daniel Rosenzweig. | |
| Agencies that Zig Where Holding Companies Zag | Independent agencies are looking to unlock the value of publisher relationships. Let’s forge some new friendships. | |
| Sustainability Through an AI approach | Oh, how we wish we could tell you more. But not yet. | |
| NOON | Lunch time! | Network and fuel up for the afternoon. |
| 1:10 pm | Keynote Session: Innovation is All That’s Left | This is going to inspire you to move forward. The same ol’ shit don’t play anymore. |
| 2:20 pm Breakout Sessions | ||
| Unlocking Higher Quality Actions from Users | Step one: Get someone to your website. Step two: Make them interact in ways that help you strengthen your relationship with them and your advertisers. With Lindsay Van Kirk. | |
| Is Trusted Server a New Paradigm for Publishers? | IAB Tech Lab has put forth a proof of concept called Trusted Server. The goal is to move publishers toward a server-to-server world where the browsers no longer dictate their business model. There’s much work to be done–let’s dive into the details. With Anthony Katsur. | |
| Ads.txt: Resell or Not to Resell? | Let’s get in a room and talk ads.txt until we leave with some best practices. | |
| Proving You’re Human May Mean Everything | The tsunami of AI sludge is coming to the open marketplace. How do we keep our heads above it and prove that humans need human-created content? With Todd Miller of TAG. | |
| 3:30 pm Breakout Sessions | ||
| Curating the Curators | You know you want your inventory curated. So why the long face? This session will challenge your thinking about how you’re thinking through the latest publisher obsession. With Garth Glaser and Scott Messer, RevOps Leader, Media Operator, AdTech Therapist, Messer Media. | |
| Dealing with the Deluge of Deal IDs | Nothing is growing faster than the proliferation of deal IDs. That should be a good thing. Unfortunately, it’s not. Let’s discuss how to dig out of this mess. With Will Doherty, SVP Inventory Development, The Trade Desk. | |
| 4:30 pm | Keynote Session: Driving a Data-Driven Strategy | Jessica Hogue will explain how her role as Chief Data Officer, Consumer Media at Hearst came to be and her goal of aligning three big companies into one holistic data strategy. We’re not talking about data aggregation. We’re talking about the next transformation of publishers to be truly data-driven organizations. |
| 5:00 pm | Day in Review | Let’s wrap this sucker up! The day is done. The impact, however, will continue. |
| End of Day | Networking, Drinks & Nibbles | Your last chance to meet that one person who will help catapult your career! |