| Session Time | Session Title | Session Description |
| 9:00 am | Base•Camp Kickoff | The Numbers, Our Purpose, Our Pledge |
| 9:45 am Breakouts (30 minutes) | | |
| The Case for an Identity Graph | Discover why relying solely on first-party data may limit your publishing strategy in today’s privacy-centric digital landscape. This session explores how identity graphs can enhance audience understanding, improve cross-channel targeting, and future-proof your monetization efforts. Learn how integrating an identity graph with your first-party data strategy can drive deeper insights and sustainable growth. |
| The Case for Automating the Front End of the Sales Process | From creative collection, approval and trafficking to screenshots, much of the direct sold process is ready for automation. Let’s discuss what that looks like. |
| The Case for Direct Sales Through Video | This session will explore how publishers can leverage engaging video content to captivate audiences, showcase advertiser value, and create premium ad opportunities. Gain actionable insights into crafting compelling video campaigns that drive results and maximize revenue. |
| 10:45 am Breakouts (30 minutes) | | |
| Brand Safety | |
| The Case For Forecasting…Accurately | Accurate advertising inventory forecasting is essential for publishers to maximize revenue, manage client expectations, and avoid over- or under-delivery. This session will explore the critical role of forecasting in optimizing ad placements, maintaining advertiser trust, and ensuring operational efficiency. |
| The Case for Content-Based Advertising | Content-based advertising offers publishers a unique way to align ads seamlessly with audience interests, driving higher engagement and better results. This session explores how leveraging contextual relevance can enhance user experience, boost ad performance, and maintain compliance with evolving privacy regulations. |
| The Privacy Project (not confirmed) | What if we could arrange time and resources to help you become a privacy first organization from the operations level up? |
| 11:30 am Breakouts (30 minutes) | | |
| The Case for Improving Data Reporting | This session will explore the challenges of data reporting and how to solve them. The session will provide practical insights into automating workflows, enhancing collaboration between teams, and driving business outcomes through smarter data practices. |
| The Case for Tapping into New Real Estate for Ads | This session is focused on harnessing untapped real estate triggered by reader disengagement behaviors. and boosting net-new revenue while maintaining UX excellence and editorial integrity. |
| 12:00 pm | Lunch | |
| 1:00 pm Keynote | Ask for More: Strategic Negotiation | No matter where you start, anyone can improve your negotiation skills and see quantum-leap results in your professional lives. In this innovative, interactive talk, Samantha Adler, Speaker from the Ask For More Group, gives audiences several powerful tools to achieve immediate, massive results in their negotiations. Straight from the pages of Alex Carter’s Wall Street Journal bestselling book, Ask for More: 10 Questions to Negotiate Anything, participants learn how to ask powerful questions and then “land the plane” for the greatest effect. The results? Better deals, fewer losses, and a lot more collaboration across the board. |
| 2:00 pm Breakouts (1 hour) | Curation: What’s Old is New Again | We’re curating the curation discussion. |
| To Do: Hire, Outsource, Automate | You will do more with less. Your team will need to provide or learn new skillsets. Get on board with change and let’s make a plan. |
| Moving Forward Without Search and Social | We build websites and people came to see them – primarily because search engines and search platforms pointed the way. That’s no longer the case. It’s time to talk about how to attract an audience and make most of the little time you have with them on your site. |
| Women in Negotiation | A session designed for women and allies of women. Learn practical strategies to advocate for yourself, communicate effectively, and navigate challenging conversations with confidence. Whether negotiating salaries, contracts, or everyday interactions, this session will equip you with tools to achieve better outcomes and foster collaborative success. |
| 3:30 pm Breakouts (1 hour) | | |
| How does Your Stack Stack Up? | If someone asked you to evaluate your adtech stack, what would be the first question you would ask? What would you look for? Thinking through your approach and sharing is going to open up all sorts of interesting conversations. |
| Can Publishers Solve the Measurement Issue? | No, publishers can’t. But that doesn’t mean they shouldn’t try to drive the conversation in meaningful ways. From new thoughts about attribution to attention metrics, let’s find something we can move forward with and help brands spend more with us. |
| Will VPPA mean Consent or Pay? | The Video Privacy Protection Act (VPPA) is raising critical questions for publishers about the future of monetization and user consent. This session will unpack the implications of VPPA compliance, exploring whether publishers will need to prioritize explicit user consent or pivot to subscription-based models. Gain insights into navigating this legal landscape while maintaining audience trust and revenue stability. |
| 4:30 pm Keynote | Big Tech’s Next Moves | Alex Kantrowitz has written the book on how Big Tech companies like Google, Amazon, Apple, Meta and Microsoft operate and writes THE newsletter following their moves. Let’s learn from Alex what he think comes next in Silicon Valley… and what it means for publishers. |
| 5:00 pm to 5:30 pm | Wrapping up Day 1 | Let’s recap and get ready for day two and three. |
| 7:00 pm to Late pm | Base•Camp Legendary Monday Night Festivities | When it comes to having fun, ChatGPT comes to us. More details closer to the event. |
