Pub.Call: The Future of Curation with Scott Messer and Audigent’s Jake Abraham
Curation is at the top of every publisher’s mind as they try to determine who is curating them, how they are being curated, and whether it is ultimately good for their business. With the majority of revenue in the open marketplace coming from programmatic direct deals, publishers need to understand this shift and who to partner with to put their best foot forward.