The full list of content that caught our attention in the last week.

#industry
Ad Spend Vs. Volume By Channel Tells Two Tales

The Third Way: Forward Thinking Publisher Ad Tech

Google as Ted Lasso 

Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments

IAB Tech Lab Announces Global Privacy Platform (GPP) Implementation Guidelines for Public Comment

Why the ad industry is redefining what it means to be a creator vs. influencer

#curation
The Downside of Curation

Google is getting in on the latest ad tech craze: curation

#flooring
A Publisher Discussion on Flooring Strategies – Prebid  

#privacysandbox
The Kids Aren’t Playing In The Privacy Sandbox 

#visitorrelationship
Top Value Exchange Ideas to Build Stronger Visitor Relationships

Why Publishers Should Focus on Visitor Relationships Over Traffic Volume

#DEI
‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes

#sustainability
Sustainable Web Interest Group is Formed

#fraud
While You Were Asleep: The Serene Sounds of Fraud

The Hidden Costs of Ad Fraud: Insights from SmartNews’s Ad Quality Team

GeoEdge Q3 2024 Ad Quality Report

Scam Season Comes Early With Re-Emergence of eGobbler

#benchmarks
DV’s 2024 Q3 Quality & Attention Benchmark Report

#benchmarks (requires PII)
Burt Intelligence Benchmarks October Monthly Report

#DPO
Demand Path Optimization: Improving Efficiency Through Streamlined Demand Paths

#yield
The Deal with Yield – the latest from Scott Messer

#privacy
Privacy Promise Is Paramount for CMX in Retail Media Explosion

#video
Why Digital Publishers Benefit From Prioritizing On-Site Video Content

#measurement
How Better Mid-Funnel Measurement Will Transform Marketing

#news
Why Bad News Gets Clicks (But Doesn’t Always Pay)

#AI
How to Enhance Customer Insights with AI-Driven Predictive Audiences

Incorporating AI into your content creation: Benefits & helpful tips