What We Read Last Week (Ending 19 July)
The full list of content that caught our attention in the last week. #industryQuo Vadis #85: Teads...
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Author: Annie Shaver
What We Read Last Week (Ending 12 July)
The full list of content that caught our attention in the last week. #diversityWhat...
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Switchboard
Switchboard enables enterprise business teams to be data-driven with minimal engineering investment. When our co-founders launched Google BigQuery in 2012, they saw first-hand that the amount of data companies were grappling with was rapidly outstripping their ability to utilize it. Switchboard was created to help solve this problem. Our ready-made data unification platform turns disparate data into a single source of reliable, trustworthy information. Business stakeholders at Spotify, Dotdash Meredith Corporation, The Financial Times, Pearson and others have left behind outdated spreadsheets and custom engineering projects. Today, they rely on Switchboard to make confident decisions that engage audiences, optimize yield and spend, and grow revenue.
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What We Read Last Week (Ending 21 June)
The full list of content that caught our attention in the last week. #privacysandbox stuff to...
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What We Read Last Week (Ending 14 June)
The full list of content that caught our attention in the last week. #industryOracle is shutting...
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Admiral
Admiral is the industry’s leading analytics and revenue recovery platform, helping premier digital publishers size their adblocking challenges, engage their users, recover lost revenue, and strengthen relationships with their audiences. Admiral’s Measure module is free for select publishers to size revenue losses down to the impression and dollar. Admiral’s Engage, Recover, and Transact modules are available with guaranteed performance and fee-based pricing options. As a result, more publishers trust Admiral products to size and solve their adblock losses than anyone else.
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What We Read Last Week (Ending 07 June)
The full list of content that caught our attention in the last week. #industryPublishers and...
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Browsi
Browsi is a leading AI-driven SaaS company that empowers publishers and content creators to gain control of their digital real estate. Browsi’s AI platform seamlessly analyzes real-time behavioral data to create personalized ad placements, improving user experience and increasing revenue. Browsi is trusted by premium publishers such as CNN, TMZ, Kobe Shimbun, Reworld Media, LADbible, GMX and more. Browsi’s technology is available to publishers worldwide sold directly or via authorized partners and resellers like Fluct, Flux, Magnite and more.
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pubX
pubX is building the future for Digital Publishers. pubX is an agile, VC-backed start-up building artificial intelligence and automation technology to revolutionise the digital publishing industry. We work on greenfield projects to help digital publishers unlock greater revenues, improve operations and understand data to help ensure their existence into the future. Our first in-market product is a Dynamic Price Floor Tool, which allows Digital Publishers to drive incremental revenue by pricing each auction individually.
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Other People’s Events
AdTech Unplugged Karaoke Edition – June 3 DoubleVerify: 2024 Global Insights: EMEA Webinar – June 4 Permutive Product Launch Event – June 5 Prebid Summit 2024 – October 15, NYC Self-Serve Summit...
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What We Read Last Week (Ending 31 May)
The full list of content that caught our attention in the last week. #post3PcookieHow Sell-Side...
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Permutive
Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports.
In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers.
Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.
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Audigent
Audigent is the leading data activation, curation and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™ and ContextualPMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world’s largest brands and global media agencies across 100,000+ campaigns each month, Audigent’s verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske, a360 Media, Fandom and many others.
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