Author: Melissa Chapman

#AI Ad ops is too complex for generic AI—here’s what works Balancing AI Innovation with Brand Safety in Marketing   #brandsafety Meta Wants None Of Your Sensitivities; Brand Safety Is The New Political Punching Bag  ...

#industry SEO, Dragons and Everything in Between with Jono Alderson Five Ways Ad Ops Teams Can Drive Efficiencies In 2025 Compliance with Standards you can count on Ad Creative ID Framework (ACIF) Ad Ops Guide Weathering the...

#industry Perplexity Advertising with Andrew Beck  Is Political Ad Revenue Worth the Risk? Open Web’s Interoperability and Identity with The Trade Desk’s Stuart Colman David Strauss on Balancing Free Journalism and...

#3PCD https://digiday.com/media/how-hearst-magazines-is-maintaining-signal-strength-amid-the-shift-from-deterministic-to-probabilistic-modeling/ #AI...

#attention Why attention is the new currency in APAC’s marketing strategies Audience Attention Dilemma (Official) #AI Will AI Kill Your Traffic? Probably. OpenAI searches for an answer to its copyright problems...

The full list of content that caught our attention in the last week. #industry...

Guest article by Dan Calamai, Managing Partner, Sangora Years have passed since the debut of your Order Management System (OMS). Periodic meetings with the OMS provider to address support issues and advocating for new features...