Why should good advertisers care about bad ads? – as reported in The Drum.com
With the support of partners like Confiant – we will continue to innovate and stay ahead of the curve so publishers can focus on creating content, building audiences, and increasing revenue.
With the coverage that we have now, we definitely receive significantly fewer complaints than we used to, and save approximately 4 hours per week dealing with security issues.
Confiant’s Malvertising and Ad Quality (MAQ) Index
Confiant’s Malvertising and Ad Quality (MAQ) Index is a view into creative quality and security in digital advertising.
Using a sample of hundreds of billions of impressions monitored in real time, Confiant is able to answer fundamental questions about the state of creative quality.
Digital advertising delivers significant value to publishers but also introduces myriad risks related to security, privacy, and user experience. Malicious, disruptive, and annoying ads degrade user experience and drive adoption of ad blockers.
In 2018, Confiant released the industry’s first benchmark report. This report, the 17th in the series, covers all of 2022.