Fireside chat: Leah Wyar and Rob Beeler | 9:10 am – 10:00 AM
Leah Wyar, President of Entertainment and Beauty & Style for Dotdash Meredith has nearly 20 years of experience in the media and publishing industries. She has written for several publications, including Cosmopolitan, Self, and Health magazines, and has appeared on numerous television shows such as Today and Good Morning America. She will join Rob Beeler in a conversation that you won’t hear anywhere else!
Morning Breakout Sessions |10:00 AM to 10:40 AM
Telling Stories with Data, Through Data
We’ll look at AI and the emergence of a new way of conveying what we know through data.
Mapping Direct-Sold From Buy-Side to Sell-Side Through Automation
The State of Testing Sandbox APIs and Chrome’s 2024 Plans
The Google Chrome team will present an update on Privacy Sandbox.
Preventing Organizational Jenga
This interactive session will feature an activity about structuring a successful publishing organization or department.
Session Provocateur: Warren Zenna, Founder & CEO, The CRO Collective
Mid Morning Breakout Sessions | 11:00 AM to 11:40 AM
The End of Victimhood and the Beginning of Leadership
Too long have publishers let the industry dictate terms to publishers. This is the clarion call to stop sleepwalking and band together. There is no other time but now to start to organize.
Session provocateur: David Bell, Investor/Advisor: Chairman Emeritus, The Interpublic Group of Companies, Inc.
A DSP View of Publisher Inventory
This interactive whiteboard session will feature an industry thought leader from a well-known DSP sharing how they see supply.
A Roadmap to Privacy Compliance
To be privacy compliant, we must be privacy first. This session will explore how publishers can develop a roadmap to compliance.
Session to be annouced!
THE END OF VICTIMHOOD AND THE BEGINNING OF LEADERSHIP
A DSP VIEW OF PUBLISHER INVENTORY
A ROADMAP TO PRIVACY COMPLIANCE
SESSION TO BE ANNOUCED!
Networking Lunch | 12:00 pm
Grab a bite, catch up with friends and fuel up for a jam-packed afternoon.
Afternoon Breakout Sessions | 1:50 PM to 2:30 pm
Digital Advertising’s Role in the World
Mapping a Brand’s Identity Graph to a Publisher’s Identity Graph
An interactive session- more details to follow!
Session provocateur: Bethany Hillman, VP, Data and Advertising Operations at TelevisaUnivision
The Product, Ops, Developer Trifecta
This session will cover building cohesion across the product, operations, and engineering teams for maximum success. We’ll explore what common goals can be achieved, such as improving user experience while growing revenue, and presenting a unified front.
Session provocateur: Emily Christner, Chief Product Officer at Trusted Media Brands
Is Programmatic Built to Last?
An Economist shares their view of programmatic advertising.
Session provocateur: Tom Triscari, Founder,
DIGITAL ADVERTISING’S ROLE IN THE WORLD
MAPPING A BRAND’S IDENTITY GRAPH TO A PUBLISHER’S IDENTITY GRAPH
THE PRODUCT, OPS, DEVELOPER TRIFECTA
IS PROGRAMMATIC BUILT TO LAST?
Late Afternoon Breakout Sessions | 3:00 PM to 3:50 PM
Creating a Brand from Scratch & What That Can Mean for Publishers
Finding The Right Impression in the Open Exchange
A training session on buying programmatically.
Session provocateur: Hélène Parker, Host of the Programmatic Digest podcast, Founder and chief Programmatic Coach, Helene Parker Consulting LLC
Programmatic Sales in the World of CTV
Where Will Our Site Traffic Come From?
This roundtable session will explore where our site traffic will come from.
CREATING A BRAND FROM SCRATCH & WHAT THAT CAN MEAN FOR PUBLISHERS
FINDING THE RIGHT IMPRESSION IN THE OPEN EXCHANGE
PROGRAMMATIC SALES IN THE WORLD OF CTV
WHERE WILL OUR SITE TRAFFIC COME FROM?
Closing Keynote: Details to be Announced! | 4:00 pm – 5:00 pm
Join your peers and colleagues for drinks and bites and toast to a great Navigator!