Fireside chat: Leah Wyar and Rob Beeler | 9:10 am – 10:00 AM

Leah Wyar, President of Entertainment and Beauty & Style for Dotdash Meredith has nearly 20 years of experience in the media and publishing industries. She has written for several publications, including Cosmopolitan, Self, and Health magazines, and has appeared on numerous television shows such as Today and Good Morning America. She will join Rob Beeler in a conversation that you won’t hear anywhere else! 

Morning Breakout Sessions |10:00 AM to 10:40 AM

Telling Stories with Data, Through Data
Mapping Direct-Sold from Buy-Side to Sell-Side Through Automation
The State of testing Sandbox APIs and Chrome's 2024 Plans
Preventing Organizational Jenga

Telling Stories with Data, Through Data

We’ll look at AI and the emergence of a new way of conveying what we know through data. 

Mapping Direct-Sold From Buy-Side to Sell-Side Through Automation

The State of Testing Sandbox APIs and Chrome’s 2024 Plans

The Google Chrome team will present an update on Privacy Sandbox.

Preventing Organizational Jenga

This interactive session will feature an activity about structuring a successful publishing organization or department.

Session Provocateur: Warren Zenna, Founder & CEO, The CRO Collective

  • TELLING STORIES WITH DATA, THROUGH DATA

  • MAPPING DIRECT-SOLD FROM BUY-SIDE TO SELL-SIDE THROUGH AUTOMATION

  • THE STATE OF TESTING SANDBOX APIS AND CHROME’S 2024 PLANS

  • PREVENTING ORGANIZATIONAL JENGA

Mid Morning Breakout Sessions | 11:00 AM to 11:40 AM

The End of Victimhood and the Beginning of Leadership
A DSP View of Publisher Inventory
A Roadmap to Privacy Compliance
Top Topics

The End of Victimhood and the Beginning of Leadership

Too long have publishers let the industry dictate terms to publishers. This is the clarion call to stop sleepwalking and band together. There is no other time but now to start to organize.

Session provocateur: David Bell, Investor/Advisor: Chairman Emeritus, The Interpublic Group of Companies, Inc.

 

A DSP View of Publisher Inventory

This interactive whiteboard session will feature an industry thought leader from a well-known DSP sharing how they see supply. 

A Roadmap to Privacy Compliance

To be privacy compliant, we must be privacy first. This session will explore how publishers can develop a roadmap to compliance. 

Session to be annouced! 

 

  • THE END OF VICTIMHOOD AND THE BEGINNING OF LEADERSHIP

  • A DSP VIEW OF PUBLISHER INVENTORY

  • A ROADMAP TO PRIVACY COMPLIANCE

  • SESSION TO BE ANNOUCED! 

Networking Lunch | 12:00 pm

Grab a bite, catch up with friends and fuel up for a jam-packed afternoon.

Afternoon Breakout Sessions | 1:50 PM to 2:30 pm

Digital Advertising's Role in the World
Can digital advertising save the world? In this session, we'll explore the role of advertising in today's society and discuss it's evolving role in our national and global discourse.
Mapping a Brand's Identity Graph to a Publisher's Identity Graph
The Product, Ops, Developer Trifecta
Is Programmatic Built to Last?

Digital Advertising’s Role in the World

Mapping a Brand’s Identity Graph to a Publisher’s Identity Graph

An interactive session- more details to follow!

Session provocateur: Bethany Hillman, VP, Data and Advertising Operations at TelevisaUnivision

The Product, Ops, Developer Trifecta

This session will cover building cohesion across the product, operations, and engineering teams for maximum success. We’ll explore what common goals can be achieved, such as improving user experience while growing revenue, and presenting a unified front. 

Session provocateur: Emily Christner, Chief Product Officer at Trusted Media Brands

 

Is Programmatic Built to Last?

An Economist shares their view of programmatic advertising.

Session provocateur: Tom Triscari, Founder, 

  • DIGITAL ADVERTISING’S ROLE IN THE WORLD

  • MAPPING A BRAND’S IDENTITY GRAPH TO A PUBLISHER’S IDENTITY GRAPH

  • THE PRODUCT, OPS, DEVELOPER TRIFECTA

  • IS PROGRAMMATIC BUILT TO LAST?

Late Afternoon Breakout Sessions | 3:00 PM to 3:50 PM

Creating a Brand from Scratch & What That Can Mean for Publishers
Finding The Right Impression in the Open Exchange
Programmatic Sales in the World of CTV
Where Will Our Site Traffic Come From?

Creating a Brand from Scratch & What That Can Mean for Publishers

Finding The Right Impression in the Open Exchange

A training session on buying programmatically.

Session provocateur: Hélène  Parker, Host of the Programmatic Digest podcast, Founder and chief Programmatic Coach, Helene Parker Consulting LLC

Programmatic Sales in the World of CTV

Where Will Our Site Traffic Come From?

This roundtable session will explore where our site traffic will come from. 

  • CREATING A BRAND FROM SCRATCH & WHAT THAT CAN MEAN FOR PUBLISHERS

  • FINDING THE RIGHT IMPRESSION IN THE OPEN EXCHANGE

  • PROGRAMMATIC SALES IN THE WORLD OF CTV

  • WHERE WILL OUR SITE TRAFFIC COME FROM?

Closing Keynote: Details to be Announced! | 4:00 pm – 5:00 pm

 

Reception|5:00 pm

Join your peers and colleagues for drinks and bites and toast to a great Navigator!

Request an Invite