9:10 Am – 9:45 AM | Keynote – Leah Wyar and Rob Beeler
Leah Wyar, President of Entertainment and Beauty & Style for Dotdash Meredith has nearly 20 years of experience in the media and publishing industries. She has written for several publications, including Cosmopolitan, Self, and Health magazines, and has appeared on numerous television shows such as Today and Good Morning America. She will join Rob Beeler in a conversation that you won’t hear anywhere else!
Session Provocateur: Leah Wyar, President of Entertainment and Beauty & Style for Dotdash Meredith
Read the session wrap-up here.
9:45 AM – 10:10 AM | The End of Victimhood and the Beginning of Leadership
Too long have publishers let the industry dictate terms to publishers. This is the clarion call to stop sleepwalking and band together. There is no other time but now to start to organize.
Session Provocateur: David Bell, Investor/Advisor: Chairman Emeritus, The Interpublic Group of Companies, Inc.
10:25 AM – 11:10 AM | Morning Breakout Sessions
- Breakout Session 1: The EU Take on Privacy
- Breakout session 2: MAPPING DIRECT-SOLD FROM BUY-SIDE TO SELL-SIDE THROUGH AUTOMATION
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Breakout session 3: PREVENTING ORGANIZATIONAL JENGA
- BREAKOUT SESSION 4: GOING UNDER THE HOOD OF MONETIZATION MECHANICS
What Publishers Can Learn from the European Union’s Privacy Laws
The EU is driving the discussion on Privacy and how the Internet will work. Isabella De Michelis will discuss the various regulatory initiatives that will help shape our industry. Study up on your acronyms; Isabella will cover GDPR, DMA (Digital Markets Act), DSA (Digital Services Act), the AI Act, and the new EU Data Act. Publishers must consider what lies ahead and how to gain advantages from various legislations.
Read the session wrap-up here.
Session Provocateur: Isabella De Micheles | CEO and Founder, ErnieApp
Mapping Direct-Sold From Buy-Side to Sell-Side Through Automation
Despite our sophistication as an industry, we are still manual, error-prone, and slow. Publishers are trying to automate as many repetitive, manual tasks. We should also be working to build a connection between our operations, our systems and agencies. What is the path to take to get there? (Or is this nuts?)
Session Provocateurs:
Jay Glogovsky | Vice President, Revenue Operations & Analytics, NYT
Burak Kurtun | Managing Director, Marketing Science, OMD USA
Preventing Organizational Jenga
When companies formulate their management structure, they may not consider how those leadership roles work together. We talk a lot about interoperability between our systems but only sometimes think about it between department heads. In this session, Warren will share how we, as leaders, can avoid this common pitfall and thoughtfully construct leadership structures that foster greater alignment between functions.
Session Provocateur: Warren Zenna | Founder, The CRO Collective
Going Under the Hood of Monetization Mechanics
When we stepped out of the IO transaction world, things were supposed to have gotten easier. But there are a LOT of technical aspects to keep top of mind. From SPO, DSP, flooring, bid jamming, latency, and sustainability, there is much to consider and create strategy around. In a fire drill session, Gareth and Chris will share their perspectives on these topics.
Session Provocateurs:
Gareth Glaser, Jr | CEO and Cofounder, Stealth Startup
Christopher Francia | Head of Media Product, Cheil Worldwide
11:30 AM – 12:15 PM | Mid Morning Breakout Sessions
Maximizing Your Leadership Potential to Get the Best Performance from Your People
People are the core of everything in any business. Leading people well to maximize performance is an essential skill for any leader. You set the tone in action and words, which create the culture. Creating an inclusive team and nurturing that behavior brings the best ideas forward and allows your team to be their best selves while making your organization successful. In this session, two seasoned media leaders, Peggy Kim and Melissa Chapman, will discuss leadership and tactics for success. Then, they’ll open up the conversation to the room so people can share their current management issues, and we can crowdsource solutions together in real time.
Session Provocateur: Margaret “Peggy” Kim | Founder & CEO, FUTURE NOW Media Foundation, Inc.
Privacy Sandbox Readiness & Testing
Chrome plans to disable third-party cookies for 1% of users from January 2024 to facilitate testing, and then ramp up to 100% of users from Q3 2024. Now is the time for the industry to take the steps to ready itself for testing. Meb will share her perspective on this place in time, what she thinks should be happening, who she thinks should be included, and (spoiler alert) she is ready to spend money with those who are ready to test.
Session Provocateurs:
Mebrulin Francisco | Global Head of Data Strategy & Martech, EssenceMediacom
Emily Scadden | Google
A Roadmap to Privacy Compliance
To be privacy compliant, we must be privacy-first organizations. Publishers need to transform the way they work internally to align around privacy principles moving forward to ensure they are meeting the needs of their visitors. This discussion will focus on strategies publishers can utilize.
Session Provocateurs:
Joan Abelardo |
Tamara Lev | , DISH Media
Mapping a Brand’s Identity Graph to a Publisher’s Identity Graph
Session Provocateurs:
Bethany Hillman | VP, Data and Advertising Operations, TelevisaUnivision
Stephanie Mazzamaro | VP, Data Strategy & Ops, The Arena Group
Amanda Martin | SVP, Partnerships & Business Strategy, Mediavine
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What do future leaders need to know — what it takes to succeed in the media business of today and beyond
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Mapping a Brand’s Identity Graph to a Publisher’s Identity Graph
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A Roadmap to Privacy Compliance
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Chrome’s plans for 2024 and the state of testing Sandbox APIs
1:00 PM – 1:50 PM | Networking Lunch
Grab a bite, catch up with friends and fuel up for a jam-packed afternoon.
1:50 PM – 2:20 PM | Is Programmatic Built to Last?
Tom Triscari is an economist, and when he analyzes the current state of digital advertising, he has more questions than answers. In this session, we’ll discuss the foundation upon which programmatic is built and what to watch for as the nature of our industry changes.
Session Provocateur: Tom Triscari | Founder,
2:30 PM – 3:15 PM | Afternoon Breakout Sessions
The Most Important Thing that Publishers Can Learn from Retail Media Networks
The Most Important Thing that Publishers Can Learn from Retail Media Networks Publishers are key to Retail Media Networks’ ability to deliver for their suppliers. In this session Praveen Menon, Head of Analytics and Business Intelligence, Monetization, CVS Media Exchange (CMX), will talk through how these two groups can develop strong partnerships that deliver for the RMN, the advertiser, and of course, the publisher.
Session Provocateur: Praveen Menon | Head of Analytics and Business Intelligence, Monetization, CVS Media Exchange (CMX)
Finding the Right Impression in the Open Exchange – a training session on buying programmatically
Hélène Parker knows programmatic buying, both as a trader herself and now a trainer to programmatic buyers. In this interactive training session, she will help us see the world through the eyes of a buyer. Participate to learn on buying strategy, tactics for optimization, the tools, use of AI, brand safety and suitability, and more. You’ll understand clearly how the buy-side approaches programmatic buying and how you can apply that to your role.
Session Provocateur: Hélène Parker | Founder and Chief Programmatic Coach, Helene Parker Consulting
The Product, Ops, Developer Trifecta
A smooth working relationship between Product, Operations, and Engineering makes for good products for your advertisers and visitors. This discussion will center around strategy and tactics for cross-team efforts to evaluate, test, and launch products for your organization. Emily and Ryan will share how they balance the goals of each department and align those efforts toward the common goal of profitability for the publisher.
Session Provocateurs:
Emily Christner | Chief Product Officer, TMB (Trusted Media Brands)
Ryan Maynard | Vice President, Programmatic Sales Operations, Raptive
Taxonomy: A Common Language for Digital Advertising
The IAB Tech Lab has three different taxonomies developed to provide a comprehensive “common language” for digital advertising – for the content of a page, the product being advertised, and the audience viewing the content. In this session, we will discuss various use cases for each of the IAB Tech Lab taxonomies and their respective mappings.
Session Provocateurs:
Katie Shell | Associate Product Manager, IAB
Hillary Slattery | Director Programmatic, Product,
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Mapping
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Finding the right impression in the open exchange
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THE PRODUCT, OPS, DEVELOPER TRIFECT
3:35 PM – 4:20 PM | Late Afternoon Breakout Sessions
IS PROGRAMMATIC BUILT TO LAST? – Townhall Session
It’s the big question: how will programmatic work without 3rd-party cookies? What do we have when there is a lot less data flowing through the pipes?
Session Provocateur: Tom Triscari | Founder,
Where Will Our Site Traffic Come From?– Townhall Session
For too long publishers have relied on search and social channels for traffic. What happens if that changes? This isn’t just an audience growth question – it’s how you get people to your site and monetize them.
Session Provocateur: Chao Liao | Advisor, Independent
Where Do We Fit in the World? – Townhall Session
Is digital advertising an agent for positive change…or are we the baddies? It’s important for many of us that our jobs have purpose. With purpose comes passion. So how do we find meaning in what we do in our roles so we make the world a better place?
Session Provocateur: Rob Beeler | Founder and CEO, Beeler.Tech
How Do We Make Automation Work for Us?
No talk of Skynet – save that for drinks. Let’s as a group identify the best opportunities for utilizing automation to grow our jobs and our companies.
Session Provocateur: David Rowley |
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IS PROGRAMMATIC BUILT TO LAST, Continued
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WHERE WILL OUR SITE TRAFFIC COME FROM?
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Where do we fit in the world?
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How do we make automation work for us?
4:30 pm – 5:00 pm | Cut the Act: DEI Performativity vs. Performance through Strategic DEI Collaboration
DEI is not merely a checkbox; it’s the entry point to a transformative journey that enhances organizational culture and bottom-line results. This session will showcase how a Black-owned publisher generates ROI for advertisers, making the case that investment in Black-owned media shouldn’t just come from a DEI budget.
Read the session wrap-up here.
Session Provocateurs:
DéVon Johnson | Founder + CEO, BleuLife Media Group Bleu & BOMESI
Grouchy Greg Watkins | Founder, AllHipHop.com
Renee Appelle | SVP, Global Partnerships & Strategy, Vox Media
5:00 PM | Cocktail Reception
Join your peers and colleagues for drinks and bites and toast to a great Navigator!