Quick note: I’m CES-bound, and while my office will be at the chandelier bar, I’ll tease you that I have a few things in the works. If you’re a publisher focused on advanced TV/CTV and going to be in Vegas – shoot me a note.
Here I am talking about Vegas when Scott Cunningham has been building a school. Check out his update!
Lila Hunt and I were slacking about our favorite topics: curation and multi-publisher deals. Without giving you the context, she described the situation with this:
I tend to think of it as this (NSFW language ahead!):
Both give me the same feels. We know what’s right, but we’re all trapped trying to get ours. Life lessons ahead for everyone if we don’t clean things up!
New Content!
The open marketplace dynamics have irrevocably changed, and if your programmatic strategy hasn’t adapted, you aren’t making as much money as you could, or worse – you’re just being left out. My conversation with Chris and Nils was a deep, deep dive into traffic shaping and I learned a lot in the process. Watch it here!
A 3-Part Workshop for Programmatic Ninjas
Hosted by Hélène Parker Consulting
A 3-Part Workshop for Programmatic Ninjas: Streamline, Optimize, Report in January to help traders/buyers at any level get efficient in 2025.
This is a 3-part workshop series designed to give programmatic buyers, traders, and ad ops professionals the tools to save time, improve efficiency, and confidently manage campaigns like a pro.
Event Focus
- I’d like to see more commitment to automation and outsourcing. Maybe we make it a 2025 pledge and track progress over the year?
- First party data feels too amorphous a topic these days. I think we have to go to overall data strategy or go deeper or both. I could use some help finding the right mix.
- Publishers as a whole are not the best negotiators. Maybe we work on that?
- We always want to talk to the buy side, but maybe we should create a new conversation with the sell side?
- One session title I’m still wordsmithing: “Do we have to talk about curation? Yes, unfortunately it’s March and we still need to talk about curation.”
What We’ve Got Next
Coffee, Tea, & AdOps: To Manage or Delegate Your Ad Stack & Inventory?
January 22, 1:00 pm ET
This discussion will explore key strategies and considerations behind each approach, from full control over your ad operations to outsourcing with strategic third-party support. Hear considerations for each model and how each model aligns with your structure, challenges, and monetization goals. Learn more about what factors – from ad layout and trafficking to technology partnerships and reporting – can help you drive optimal performance and revenue.
As a thank you for joining us, you will receive a thank you treat in the coffee, tea, and adops theme. (USA & Canada only.)
A full list of our 2025 events:
- AdTech Economic Forum London – February 6
- Base●Camp: Red Rock Canyon, NV – March 2-5
- AdTech Economic Forum NYC – March 19
- Digital Day Camp Toronto – April 9
- Navigator NYC – May 6
NEW date - Beeler●BASH! – June 4 NEW date
- Navigator London – June 10 NEW date
- Base●Camp: Savannah, GA – October 5-8
- Base●Camp: Lisbon, Portugal – November 2-5
More things to keep your eyes out for:
- Read our take on the top updates/news items from around the industry this past week.
- Beeler.Tech’s Take on January Industry Events
- Look for your next job on our job board. Also – sign up for our Jobs Newsletter (delivered every Thursday). Subscribe here.
- Fill your open positions by helping us help you: Submit a job and check out a job seeker like Job Seeker 17, who is “looking for a senior programmatic operations/partnership role where they can assist a media company in continuous revenue growth and keeping up to date with current market trends..”