Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy.

With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers.

Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.


Permutive & Prohaska Consulting Unite in an Exclusive Partnership to Supercharge Data-Driven Revenue Growth for Publishers

LiveScore Partners with Permutive to Kick Off New Audience Data Platform Ahead of Euros 2024

Permutive has been immensely beneficial in growing our business, we’re seeing a lot more line items per IO with audience requests, which means that Permutive is helping us bring in more money.

Paul Likins

VP of Revenue Operations, a360 Media

We saw a depression in open market CPMs, and realised we had to look at strategies that would help us monetize our inventory on a direct basis more effectively – that’s where Permutive and our first-party data strategy came into play.

Brett Goverman

Associate Vice President of Data Strategy, Penske Media Corporation