The Beeler.Tech Community Slack blew up (in a good way) last week. The topic was, “If publishers defined MFA, what would it look like?” I hope the thread never stops because it’s an absolutely amazing discussion on the state of advertising. I needed more time to collect all my thoughts this weekend (Easter + AdTech Economic Forum & Navigator NYC prep), but I’ll share some quotes I came across while writing notes down:

“Integrity is doing the right thing, even when no one is watching.” – C.S. Lewis

“Cost is more important than quality but quality is the best way to reduce cost.” – Genichi Taguchi

“Make a customer, not a sale.” – Katherine Barchetti

All of these should apply to your strategy. The fact is that some publishers fairly have to be concerned about how close to the MFA line they come. I think they have to decide if that’s a sustainable strategy. I would work to be far enough above that line that it’s no longer a discussion. Let’s focus on ways in which quality and integrity are rewarded.

“It’s the users’ data. It’s the publishers’ relationship. It’s the advertisers’ money.” – Rob Beeler
Quick note: April 12 is our 200th Virtual Happy Hour! That’s a lot of Fridays wrapping up the week with some industry discussion, laughs, and layers upon layers of inside jokes. Who knows, maybe Jade Connors will join us once again! Register today!

Too much going on for April Fool’s Jokes. If you promise to forget or just act surprised, next year we’ll rename the site Bueller.Tech and announce Abe Froman, the Sausage King of Chicago, as the new owner.
You shouldn’t invest in your company’s future without collecting all the information you can. The AdTech Economic Forum adds a new layer of insights into what you should be planning for. It doesn’t do this by focusing on the tech but on the money. How Wall Street views our industry is a critical piece to understanding your place in our ecosystem. 

We have updated the agenda and new ticket options are now available!

 Learn more about the AdTech Economic Forum and get your tickets today!
New Sessions Announced:

The State Of Floor Price Optimization
Jounce‘s research identifies ways in which publishers, wrappers, and SSPs modify the floor prices that are declared to DSP buyers and explains the business benefits and risks of dynamic floor price optimization. Chris Kane will provide his perspective on best practices for publishers, SSPs, and DSPs, and will field questions about the second-order effects of dynamic flooring.

Niche Publishers: What Success Looks Like
In an industry built to reward scale over scarcity, publishers who build sites for specific audiences find that the ad tech ecosystem doesn’t work for them. But with the disruption ahead, perhaps there is a way to succeed based on their relationship with their users. Justin Barton, SVP, Digital Strategy & Partnerships at Black Enterprise, will lead a discussion about finding success based on the relationship with your users.

Request an invitation to Navigator NYC on May 1, 2024.
We’re bringing our Navigator event to London on June 11!

Our goal is to elevate the voices of critical drivers of publisher revenue strategy and operations and to help the next generation of revenue rockstars emerge and lead the way.

We’ll come together for one jam-packed day of content and networking opportunities, tackling essential topics from new angles.

Raise your hand and let us know that you’d like to attend Navigator. 

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Updates from around the industry

How the ad tech industry handles security to combat malvertising attacks

Media buyers don’t want to pay extra for publishers’ first-party data

Sins Of The Cookie: How Third-Party Cookies Set The Industry Back
New technology to show why images and video are genuine launches on BBC News
Bloomberg Media Went Direct And Has No Regrets

Beeler.Tech Events
Press Gazette’s Future of Media Trends  – April 17 – Rob is moderating
AdTech Economic Forum – April 24Navigator: NYC – May 1
Navigator: London – June 11
Publisher Revenue Base Camp: Denver – October 6 – 9
Publisher Revenue Base Camp: Barcelona – November 10 – 13
Beeler.Tech Virtual Happy Hour 2024 – April 12 will be our 200th! Join us!

Events We Support
TWIPN Women’s Networking Evening – NYC – April 4, 5 p.m.-7 p.m. ET
Reichenbach Hall, 5 W 37th Street, New York, NY 10018(no link to join, just show up)
Google Chrome Beyond Cookies Workshop – London – April 9 at 9:30 a.m. BST
Privacy Sandbox is hosting an in-person workshop in London. Prepare for the end of 3rd-party cookies by learning how to analyze your website or service, discover any dependencies, and identify the right Privacy Sandbox APIs or other mechanisms for your use case. Join in person for the technical demos and a showcase of developer tooling to audit your site or service.
Karaoke Night @ POSSIBLE MIAMI – April 15
Permutive: What advertisers want: Effective data strategies for maximising your advertising ROI – April 17

View our full event calendar to see more ways you can get involved in the industry.

Career Opportunities: 

pubX currently has multiple positions available for Full Stack Product Engineers. Responsibilities include, but not limited to: Design, develop, and maintain scalable and robust full-stack applications using various AWS services such as lambdas, events, S3 etc, Python, Django, GoLang, JavaScript libraries and React.Collaborate with cross-functional teams to gather requirements, design, and implement new features and enhancements for our ad-tech platform
Click here for more information.

GeoEdge is looking for a Business Development Associate. The primary responsibility of this position is to effectively convert cold leads into warm prospects by employing strategic engagement techniques. Other duties: initiating contact with prospects through various outreach methods, collaborating closely with Account Executives to coordinate and schedule meetings with qualified prospects, and continuously assessing and refining lead generation tactics. 
Click here for more information.

Dotdash Meredith is looking for a Technical Account Manager, D/Cipher. This role requires a deep understanding of digital advertising technologies, strong communication skills, and the ability to troubleshoot technical issues effectively. 
Click here for more information.

Click here to see our full list of job openings

Job Seekers:

Featured Job Seeker 35I’m looking for a role in Ad Operations / Programmatic / Ad Tech.I’m most impactful when I’m creating and teaching new members ad-ops and programmatic, making various RFPs, and trying to minimize processes to get more time to deliver campaigns to the client…(continue reading).

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