The full list of content that caught our attention in the last week.

#industry
Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Smart TVs are like “a digital Trojan Horse” in people’s homes

Zeta Global to Acquire LiveIntent in a Highly Accretive Transaction

Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization

Omnicom Media Group helps to push for ad-auction clarity and standards with broad industry cooperation

The US v. Google Witnesses Have Spoken – Now What?

The Open Internet and Direct Deals are Making a Quiet Comeback

Meta lets brands shut off comments on Facebook and Instagram ads—what marketers should know

#adrefresh
How to Do Ad Refresh Properly?

#affiliatelinks
The Impact of Ad Blockers on Affiliate Links (And What Publishers Can Do)

#directsold
How publishers can drive direct-sold advertising success

#MFA
Index Exchange’s Strong Stance on MFA Publishers: A Commitment to Quality

MFA Websites: 5 Ways They Fuel the Misinformation Ecosystem

#ACIF
Ad Creative ID Framework (ACIF)

#retailmedia
The Retail Media Industry – September in Review

#data
Wile E. Coyote, Data Utilities and Empty Beer Bottles

#trends
Boostr MAST Report 1H 2024 Media Ad Sales Trend Flash Report

#streaming
Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences

#adfraud
Just Over $10bn Saved From Ad Fraud Thanks to Cross-Industry Efforts

#privacy
Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it

#DEI
LGBTQ+ representation in advertising—why brand advocacy is needed year-round

From Zoe Scaman: The Motherload report. “Part essay, part survey of 200+ women, it’s a raw and unflinching look at the realities of motherhood in advertising.

#benchmarks (PII required)
Burt Benchmarks September Report