The full list of content that caught our attention in the last week.
#diversity
What ‘Corporate Pride’ Got Wrong All Along
#CHIPS
Cookies Having Independent Partitioned State (CHIPS)
#flooring
Mastering Floor Pricing: The Key To Optimizing Your Programmatic Ad Revenue
#adblocking
Ad Avoidance: Most Consumers Have Blocked Them On Sites
#industry
The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising
Partnership Secures Brand Safety, Opens Blocked Keyword Lists For Politics, News – Vanessa Otero will be speaking at Base Camp Denver!
Reach PLC adopts The Trade Desk’s European Unified ID
#OLV
Rebaking the Cookie: A Guide to Privacy-Safe Online Video Advertising – requires PII
#privacy
Privacy’s impact on publishers: Assessing the head of consent role – shout out to Matthew Rance
#AI
From Discovery to Stagnation: AI is Shaping the Future of Publishing
5 Stark Stats Showing AI’s Unsustainable Impact
ChatGPT is hallucinating fake links to its news partners’ biggest investigations
DoubleVerify Global Insights 2024 Trends Report – requires PII
Summary of the DV Report: The Rise of AI-Driven MFA Content: Insights from DoubleVerify’s
#addensity
Demystifying ad density: the untapped revenue opportunities that are overlooked
#MFAs
MFAs: How’d We Get Here and What’s the Best Way Forward
#privacysandbox
IAB’s Privacy Sandbox Assessment
Updates on Privacy Sandbox
- Case study Times Internet use of RWS
- Updated documentation consolidation
After months of testing, Google faces growing pressure to revamp the Privacy Sandbox
