The full list of content that caught our attention in the last week.

#adblocking
Google Chrome is killing one of the most popular ad blockers around

#industry
FatTail: Moving from OMS to a marketplace

US considers breaking up Google after illegal monopoly ruling, reports say

#benchmarks
ID5 Myth-Busters: Alternative IDs and Data Clean Rooms – Friends or Foes?

#post3Pcookie
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers – shout out to Amit Grover

Google’s Cookie U-Turn Won’t Save You: Keep Prepping

No More Cookie Deprecation: Why You Still Need Post-Cookie Data to Future-Proof Your Media Monetization

#selfserve
How Self-Service Advertising Platforms Enhance Time Efficiency for Advertisers

#broadcasting
ADvendio: Revolutionizing Broadcasting Solutions

#attentionmeasurement
Attention Measurement Toolkit

#AI
Navigating AI Adoption Strategies in 2024