The full list of content that caught our attention in the last week.

#privacy
Using Zero-Party Data To Create Privacy-Conscious Advertising

Chrome’s New Path for Privacy

Where User Privacy Controls Meet An Evolving Advertising Landscape

#AI
Generative AI is accelerating the spread of fake reviews and malicious apps

The Hidden Threat of AI-Powered Fake App Reviews

#industry
How The Daily Mail’s Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business

Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding

#performance
Boosting Performance Metrics for Digital Publishers (requires PII)

#IDgraphs
Overcoming Common Challenges in Building an ID Graph for Publishers

#Video
Rethinking the Supply Path in the Age of Digital Video

#3PCD
The Unintended Consequence Of Third-Party Cookies Sticking Around