The full list of content that caught our attention this week.

5 DOOH Trends You Need to Know for 2024

Retail media taps U.S. ‘impulse spend’ economy

Revolutionizing Ad Operations: Harnessing the Power of AI for Publishers

Lila’s latest installment of #thisiswhywecanthavenicethings – What will happen to MFA when retargeting blows up?

7 Things You Should Know About California’s Privacy Watchdog

Let’s talk ID Bridging! – thanks Paul Bannister – what is your take on Paul’s assessment

Blood, Sweat & CPMs Episode #53 Julia Wilson (Automattic) – shout out to Julia Wilson!

Erosion of the ‘under-served’ mid-market publisher powers sales house category growth – shout out to Samuel Youn!

Meet the digital David taking on the Google Goliath

How The New York Times delivers better ad experiences – shoutout to NYTimes and Jay G

What’s driving the rosy outlook for the U.S. ad industry this year?

Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

The Road to 3rd Party Cookie Deprecation: Diversification Part 1 – Authentication & Hybrid Identity Graphs

The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

Formalizing Prebid Approach – Privacy Sandbox and CMA Guidance – Request for Input

Audigent Becomes First Data Company to Scale Interest Groups in Google’s Privacy Sandbox

10 Paywall CTA Examples for Publishers to Grow Subscriptions

ASSUME THAT I CAN | World Down Syndrome Day 2024

Browsi’s Year in Review – Insights from 2023 & trends to come for 2024 – it’ll cost you some PII

Year in Review: Insights from 2023 & trends to come for 2024

LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV