The full list of content that caught our attention in the last week.

#3PCD – big story this week
Update on the plan for phase-out of third-party cookies on Chrome

Spicy take alert! – thank you Paul Bannister, and the timing…

The Road to 3rd Party Cookie Deprecation: Diversification Part 4 – 3rd Party Data Providers

Google Delays Post-Cookie Plan Again Amid Pressure From Ad Tech Industry

#privacysandbox
CMA 2024 Q1 Report

#privacy
The Global Privacy Control Is Limiting. Here’s How The Industry Can Do Better

#MFA
MFA Sites Aren’t Going Anywhere Until There Are Incentives To End Them – shoutout to Samuel Youn

Hidden MFA

#community
Steering Committee Spotlight: Insights from Lila Hunt

#industry
Elephants never forget. Buffalos never forgive. And AdTech never learns to put the consumer first.

Tyler Carro on LinkedIn: Supply as a Unit of Dollars Made

How Publishers Can Successfully Navigate the Never Normal

#video
Video Player Placement Tips for Digital Publishers

#malvertising
How AdTech Fared Against Malvertising in Early 2024

#cookielessfuture
Adapting to a Cookie-less Future: The New Frontier of Digital Identity in Advertising