#3PCD

https://digiday.com/media/how-hearst-magazines-is-maintaining-signal-strength-amid-the-shift-from-deterministic-to-probabilistic-modeling/

#AI

https://digiday.com/form/how-marketers-are-using-ai-to-improve-addressability-targeting-and-measurement

https://bbbprograms.org/media-center/pd/priv-ai-governance

https://www.adexchanger.com/content-studio/actionable-ai-how-advertisers-can-harness-the-power-of-performance-creativity-and-communication

#brandsafety

https://www.brandsafetyinstitute.com/blog/avoiding-overcorrection-balancing-brand-safety

#cleanrooms

https://live-adexchanger.pantheonsite.io/technology/how-clean-room-tech-helps-advertisers-publishers-and-agencies-cut-media-waste/

#CTV (PII required)

https://videoweek.com/2024/09/24/the-ctv-advertising-guide-2025-is-now-available-to-download/

#DEI

https://blog.ex.co/exco-promotes-accesible-video-experiences-0

https://www.admonsters.com/8-inspirational-hispanic-leaders-shaping-the-future-of-digital-media-and-ad-tech/

https://www.admonsters.com/navigating-the-new-rules-of-marketing-to-multicultural-audiences/

#industry

https://digiday.com/marketing/x-brings-back-its-transparency-report-for-the-first-time-since-2021/

https://www.assertiveyield.com/blog/how-to-choose-the-right-adtech-partner-in-2024-a-comprehensive-checklist-for-publishers/

#privacy

https://blog.google/products/ads-commerce/google-confidential-matching-data-privacy/

https://iabtechlab.github.io/fideslang/

https://iabtechlab.com/press-releases/iab-tech-lab-introduces-pair-protocol-for-advertisers-and-publishers

#productdevelopment

https://sigma.software/about/media/quality-as-an-integral-part-of-product-development-nice-to-have-or-essential

#progamattic

https://www.assertiveyield.com/blog/navigating-the-future-of-programmatic-advertising-in-2024/

https://contact.primis.tech/dynamic-bidding-white-paper-by-primis

#retail media

https://digiday.com/media-buying/media-buying-briefing-who-controls-the-balance-of-power-between-retail-media-and-media-agencies/