The full list of content that caught our attention this week.

#DOOH
5 DOOH Trends You Need to Know for 2024

#retailmedia
Retail media taps U.S. ‘impulse spend’ economy

#AI
Revolutionizing Ad Operations: Harnessing the Power of AI for Publishers

#MFA
Lila’s latest installment of #thisiswhywecanthavenicethings – What will happen to MFA when retargeting blows up?

#privacy
7 Things You Should Know About California’s Privacy Watchdog

Let’s talk ID Bridging! – thanks Paul Bannister – what is your take on Paul’s assessment

#industry
Blood, Sweat & CPMs Episode #53 Julia Wilson (Automattic) – shout out to Julia Wilson!

Erosion of the ‘under-served’ mid-market publisher powers sales house category growth – shout out to Samuel Youn!

Meet the digital David taking on the Google Goliath

How The New York Times delivers better ad experiences – shoutout to NYTimes and Jay G

What’s driving the rosy outlook for the U.S. ad industry this year?

Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data

#3PCD
The Road to 3rd Party Cookie Deprecation: Diversification Part 1 – Authentication & Hybrid Identity Graphs

The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

#privacysandbox
Formalizing Prebid Approach – Privacy Sandbox and CMA Guidance – Request for Input

Audigent Becomes First Data Company to Scale Interest Groups in Google’s Privacy Sandbox

#paywalls
10 Paywall CTA Examples for Publishers to Grow Subscriptions

#inclusion
ASSUME THAT I CAN | World Down Syndrome Day 2024

#industryresearch
Browsi’s Year in Review – Insights from 2023 & trends to come for 2024 – it’ll cost you some PII

Year in Review: Insights from 2023 & trends to come for 2024

#CTV
LG Ads Research: 7 in 10 CTV Users Prefer Streaming Free Ad-Supported Streaming TV