Welcome from Denver via Toronto! Digital Day Camp was incredible last week. Our speakers brought their A-game, our attendees bought into the experience, and the team executed flawlessly. Our hosts (Index Exchange) couldn’t have been more helpful. Thanks from David...
Quick notes: Joe Barone, enjoy retirement! Friends down South: we’re here for you. For our friends in war-torn areas: you are in our hearts. To my question in the subject line, the quick answer is no. Curation has not run its course. Not even close. I used that as...
By Team.BeelerAhead of his session at Base Camp Denver this week, we sat down with Ryan Whittington, SVP of American City Business Journals (ACBJ), to find out how they use the power of the 5x5 Universal Person graph to unlock user insights and enhance their...
Rob Beeler and Greg Capello, Vice President of Product Marketing at LiveIntent, dive into the concept of addressability in digital advertising and why it’s crucial for both big and small publishers. They emphasize how addressability enhances audience targeting...
How would someone go about selling something with infinite supply? Not only is the universe infinite, but it is expanding. Wrap your head around that fact, bleary-eyed on this Monday morning. However, that's what you do if you’re in the digital advertising space...
5x5 Data Co-Op, a data cooperative that connects and validates diverse datasets to unlock insights for publishers, media, ad tech, & marketing platforms. Publishers often have disparate data sets from various sources that can be complementary to each other....
Curation is at the top of every publisher’s mind as they try to determine who is curating them, how they are being curated, and whether it is ultimately good for their business. With the majority of revenue in the open marketplace coming from programmatic direct...
Big news, on this episode of First Impressions as Jared Siegel shares with us that they’ve built an ad server, have expanded their analytics offerings and his thoughts on adtech SasS models. Oh – and the first time we had someone drop by to join a recording. Check...
Many of the conversations I’m having right now are with publishers focused on Q4 and doing what they can to make the most of it. There is quite a sense of relief that having some third-party cookies is better than a Q4 without them. However, there is a lot of...
To date, I haven’t been invited to any Google trial watch parties. I’m assuming there have been some, based on all the hoopla. I know I’ve been asked quite a few times to give a quote on my thoughts. I declined. It’s not that I don’t have opinions – have you met...