Looking ahead at the rest of the year, I’m trying to determine which days are free. It’s less an overbooking issue than making the most of this year and preparing for 2025. I don’t know when it became a thing where each year tries to outdo the prior one regarding...

I spent some serious time trying to connect all the great stuff we have going on right now. At one point, I tried astrophysics and then archeology. Nothing quite pulled it all together as cohesively as I wanted, so I will say this: Publishers have to build a new...

I should have expected that after our “event tsunami,” which was the last month, we’d have a lot of pent-up content and things to cover. As I’m looking at what we have to share, there is a lot. Let’s start off with the big news!We have a keynote for Navigator...

I should see how many years in a row I’ve recycled that ad tech tax joke. Diets take time, so we’re still working on tightening up the newsletter while providing the same amount of info. Would love to hear what you think about the new format.Kinda in order of...

The stats show us that we’ve reached a point with the newsletter where it’s too heavy/long for it to be delivered to everyone. We’ve just too much to say. It’s time this newsletter went on a diet. We will play with the format to deliver as much information as you...

The Beeler.Tech Community Slack blew up (in a good way) last week. The topic was, "If publishers defined MFA, what would it look like?" I hope the thread never stops because it's an absolutely amazing discussion on the state of advertising. I needed more time to...

Okay, technically, we have a week to go in Q1, but I mean, whatever. I'm not saying it didn't have its highlights. Base Camp Amelia Island got some rave reviews: "Damn! Best conference in the industry for publishers. Period." and "The conversations at Base Camp are...

I’ve never rested on laurels before. They don’t look comfortable, and frankly, I don’t have time to try them. Yes, Amelia Island was really, really, really good. Just check out some of the LinkedIn posts from some of our attendees. We’ve got plenty of takeaways,...

You should get this week’s newsletter while I’m on stage with Tom Triscari, our Monday morning keynote. Tom is talking about the roads to profitability for publishers considering the strong headwinds we face. Everyone attending is trying to solve that very problem...