I should see how many years in a row I’ve recycled that ad tech tax joke. Diets take time, so we’re still working on tightening up the newsletter while providing the same amount of info. Would love to hear what you think about the new format.Kinda in order of...
The stats show us that we’ve reached a point with the newsletter where it’s too heavy/long for it to be delivered to everyone. We’ve just too much to say. It’s time this newsletter went on a diet. We will play with the format to deliver as much information as you...
The Beeler.Tech Community Slack blew up (in a good way) last week. The topic was, "If publishers defined MFA, what would it look like?" I hope the thread never stops because it's an absolutely amazing discussion on the state of advertising. I needed more time to...
Okay, technically, we have a week to go in Q1, but I mean, whatever. I'm not saying it didn't have its highlights. Base Camp Amelia Island got some rave reviews: "Damn! Best conference in the industry for publishers. Period." and "The conversations at Base Camp are...
I’ve never rested on laurels before. They don’t look comfortable, and frankly, I don’t have time to try them. Yes, Amelia Island was really, really, really good. Just check out some of the LinkedIn posts from some of our attendees. We’ve got plenty of takeaways,...
You should get this week’s newsletter while I’m on stage with Tom Triscari, our Monday morning keynote. Tom is talking about the roads to profitability for publishers considering the strong headwinds we face. Everyone attending is trying to solve that very problem...
Beeler.Tech hosted two dinners this past week. At each, I floated out a question:Do publishers need data to support our ad tech stack, or must we build a data tech stack that serves ads?I predict that the publishers that navigate the next couple of years will look...
And they’re like, “It’s better than yours.” Please forgive me for that. I was trying to think of the best way to make a point, and I had a Weird Al moment. I just wanted to make sure you look at the session highlights below, as we are quite proud of how these...
Remember a couple of weeks ago when I mentioned the first Beeler.Tech event was a training class on Ad Ops management? Two things:Rick Monihan was key in standing up that event. He’s battling Glioblastoma. Have him in your thoughts while focusing on what’s...
It’s a bulleted-list-of-thoughts type of day:- Base Camp: Technically, we can’t say sold out while waiting for a few publishers to register. If you are still working on approval, please update us today/tomorrow. If you haven’t been in touch, request an invite....