How would someone go about selling something with infinite supply? Not only is the universe infinite, but it is expanding. Wrap your head around that fact, bleary-eyed on this Monday morning. However, that's what you do if you’re in the digital advertising space...
Many of the conversations I’m having right now are with publishers focused on Q4 and doing what they can to make the most of it. There is quite a sense of relief that having some third-party cookies is better than a Q4 without them. However, there is a lot of...
To date, I haven’t been invited to any Google trial watch parties. I’m assuming there have been some, based on all the hoopla. I know I’ve been asked quite a few times to give a quote on my thoughts. I declined. It’s not that I don’t have opinions – have you met...
I assume that for many of you, work gets real again this week, and you’re already looking at an overstuffed inbox. So, let’s keep things simple and give you a quick list of things to do. Register for Digital Day Camp (Oct 2, Toronto). This week and next,...
I’m envious of all those who have OOO replies turned on this week. My summer was not the one I planned, but it has been great, nonetheless. I’m working as much as ever but in a healthier way than I was. One kid got dropped off at college last week and he’s...
Innovation is everywhere. My days are filled by talking with people about what’s possible. Some recent examples: Do you realize how much better things would be if we all moved to VAST 4+ and put IDs on creatives? The IAB Tech Lab does, and it could be...
August to July this year in our industry: hold my beer. WTF. I love to talk about market dynamics and trying to figure out how to make all this technology work for advertisers, publishers, and audiences. The industry however seems to want to settle things in the...
It’s hard to measure the power of community. I’m looking at the active conversations in our community that touch on things from consent strategies, to Google (always Google), to video player page weight, to softening CPM trends, to refresh rates in-app, to cannabis...
Looking ahead at the rest of the year, I’m trying to determine which days are free. It’s less an overbooking issue than making the most of this year and preparing for 2025. I don’t know when it became a thing where each year tries to outdo the prior one regarding...
I spent some serious time trying to connect all the great stuff we have going on right now. At one point, I tried astrophysics and then archeology. Nothing quite pulled it all together as cohesively as I wanted, so I will say this: Publishers have to build a new...