If this industry were to have a New Year’s resolution, what would it be?
– It could certainly lose some weight. The ANA report rates us as “morbidly obese” at 64% body fat.
– It could certainly drink less (and yet CES is less than a week away).
– It could certainly eat healthier. Perhaps we ingest fewer bad players and serve more valuable impressions?
But the chances are slim that the industry will resolve to do anything collectively this year. The industry simply doesn’t operate as one group. All the individual parts of the industry operate with their own best interests at heart, which doesn’t align with what everyone else needs.
No, unfortunately, as much as many of us will try to rally everyone together to make for a better industry, I think the best outcome for 2024 is we, hopefully, realize before things become too bad that we can’t recover, just how much we need each other. People want content. Advertising works. That should make for a healthy ecosystem! So, how do we break such bad habits?
Now that we have your attention…We are switching our newsletter ESP. We don’t want to end up in spam or have you miss out on what is going on.
– Please add our domain @beeler.tech and our team members to your Safe Senders list: firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, and email@example.com.
– Here are some instructions if you need them.
It’s time to be resourceful
2024 will be unlike any other year, and we will do everything we can to be a resource for you and your teams to be successful. The cost? Unless otherwise noted, it’s just some of your energy and time.
Mentorship matching! It took some doing but we’ve matched everyone we can. Emails are going out this week.
Our knowledge base will expand as well as go deep. Expect a publisher playbook for 2024 to start to emerge.
We’ll be hosting critical conversations between our major events. We’re planning Camp Fire conversations and calls for our publishers and partners for the new year.
Connecting in person whenever we can. Expect Beeler.Tech Connect happy hours to pop up around the world this year!
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Updates from around the industry
Seven charts which explain news industry in 2023 declining ad spend to growth of AI
Sound Opportunity – “Grouchy” Greg Watkins found a road to success at the intersection of hip-hop and tech
Disney+ Expands AVOD Capabilities with Disney Campaign Manager
Balancing Data Utility and Privacy: How Differential Privacy Benefits Media Companies
DoubleVerify Survey Projects Strong Growth for Retail Media Networks
Beeler.Tech Virtual Happy Hour – register here for the whole year!
Publisher Revenue Base Camp: Amelia Island – March 10 – 13
Navigator: New York City – May 1
Publisher Revenue Base Camp: Denver – October 6 – 9
Publisher Revenue Base Camp: Barcelona – November 10 – 13
Events We Support
Prebid Year-End Recap and 2024 Preview – January 18 at 2 p.m. ET
View our event calendar for more ways to get involved in the industry.
The New York Times is looking for a Director of Ad Operations & Solutions to manage the Ad Operations team. This is a hybrid team and is based at the New York office. The new Director will oversee the execution of digital advertising campaigns, optimizing ad inventory, and driving client goals to maximize value. Click here for more information.
Hearst Magazines is in search of an Associate Manager, Data Solutions. The Hearst Data Solutions team is responsible for data strategy, innovation, and application, with a focus on developing market-leading capabilities and ad products that deliver superior advertiser and consumer experiences. Click here for more information.
Future is looking for a VP of eCommerce to lead the eCommerce team to drive growth across their eCommerce affiliate and vouchers business. This role will own, develop and drive the eCommerce customer proposition and P&L, leading a team of c. 50 people. Click here for more information.
Browsi recently posted an ad looking for an Account Manager in their New York office. Browsi job poster: “We’re looking for an awesome addition to our Account Management team at our site in NY. If you like managing top clients from all around the world and working in an agile and tech-savvy environment – this is the right place for you.” Click here to get more information.
Click here to see our full list of job openings
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