Author: Nicholas Triveri

If this industry were to have a New Year’s resolution, what would it be? – It could certainly lose some weight. The ANA report rates us as “morbidly obese” at 64% body fat.- It could certainly drink less (and yet CES is...

Sorry if you don’t get my bid decoration joke. I suspect it’ll be a phrase you’ll know well enough in the new year. I’m not sure how all of you are operating right now. For me, I’m looking at everything through the lens of...

At Navigator last month, we had a networking activity with a pretty straightforward premise: ask for help and/or offer to help someone. While we work through addressing the individual responses, a few patterns are emerging:-...

What our team is thankful for… Melissa Chapman – “I am thankful for so many things, but I am most thankful for the beings in my life, family, friends, colleagues, my communities, and my cats. Those in my life...

Q4 is about the here and now, the now or never, for most publishers in terms of hitting revenue targets. Our quick poll says things are more “meh” than anything else (our polls are super-scientific). Meh means more pressure to...

I am extremely proud of how Navigator turned out. Thanks again to the team, our provocateurs, our VIPs, and of course our attendees. I like to see the post-event survey results before I start claiming success, but I think it’s...

On my first day in ad operations, my primary job was to make sure that the ads we sold were delivered. I wasn’t just expected to deliver the ads, but to make sure that they performed. That performance had to be for multiple...

The team and I have been hard at work, lining up a year full of collaborative programs to help you navigate (see what I did there?) one of the most critical years in advertising. You thinkin’ you’re going to get through 2024 on...

I sure do like my camping related events. We’ve got a new one, it’s called Camp Fire. As much as I’d like to say it’s not a webinar, it is a virtual event where you’ll hear people talk about a topic. We think we’re on to a...

This week I had no idea what to lead with, but once the subject line popped in my head, I knew I would have to lead with our announcement about season passes and membership. Yes, the sooner we start talkin’ the sooner we can...