The Meaning of Meh

Q4 is about the here and now, the now or never, for most publishers in terms of hitting revenue targets. Our quick poll says things are more “meh” than anything else (our polls are super-scientific).  Meh means more pressure to make up for potential shortfalls. Meh means potentially adding a new ad unit to a template or futzing around with refresh rates. Meh means adding another demand source that you’d rather not add to your stack, but hey, it’s Q4, and meh is not good enough. In other words, when the going gets tough, many publishers have to lower their standards. This upsets advertisers, and they are under increasing pressure to clean up these less-than-premium activities.  It’s too late for Q4, but it’s not too late for ‘24 to start focusing on a publisher-led charge where good behavior gets rewarded. In the new year, premium should feel MORE premium and distance itself from poor experiences. As David Bell said at Navigator, publishers and advertisers should unite to set the narrative and stop letting everyone else drive it for us.  Let’s adopt that cause and make it happen. Otherwise, meh will be the new up, and that’s not good for the industry.

What can publishers learn from the European Union’s privacy laws? At Navigator NYC on November 2, Rob Beeler sat down with Isabella De Michelis, CEO and founder of the European-based ErnieApp, which aims to increase data literacy among the public and inform users about how consent functions in the digital ecosystem. We’ve recapped her informative session where she lifted the veil on some common confusions. Read our session wrap-up here: https://bit.ly/PubsEULaw Navigator is a conference that we program to elevate the voices of publisher revenue, strategy, and operations leaders and to help the next generation of revenue rockstars emerge and lead the way. If you or your team members are interested in attending one of our Navigator events in New York and/or London next year, submit this form for consideration.

Base Camp Amelia Island – March 10 – 13, 2024  Will Bowen, founder of A Complaint Free World will be our keynote speaker. His mantra: turn complainers into collaborators. It feels like the perfect fit for Base Camp. Stay tuned for more details. Interested? Request a pass to attend.

The 2023 Publisher Revenue Salary Guide is Here! Thank you to our friends at FatTail for supporting the guide! We’re thrilled to offer our updated salary guide that reflects the latest salary data for publisher revenue operations professionals and additional results based on the questions you wanted us to ask.  Click to Download the 2023 Salary Guide

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Updates from around the industry   #blocklists Black-owned publishers say they still suffer from discriminatory keyword blocklists, miscategorized content #industry Four Practical Ways That Publishers Can Build Sustainable Revenue Growth – Bennett Crumbling from Optable shares his thoughts from #NavigatorNYC How 13 news publishers are using WhatsApp Channels #MFA Jounce’s Publisher AMA SessionJames Strang’s perspective on the Jounce AMA session – Unveiling Ethics in Ad Tech: Does Jounce Media’s Stance on MFA Challenge Industry Norms? #electionseason Managing Ad Experiences During the 2024 Election Season

Beeler.Tech Events Beeler.Tech Virtual Happy Hour – ​Fridays at 4 p.m. ET Beeler.Tech Virtual Happy Hour 2024 – register here for all of next year! Publisher Revenue Base Camp: Amelia Island – March 10 – 13, 2024 Publisher Revenue Base Camp: Denver – October 6 – 9, 2024 Events We Support Press Gazette’s Media Strategy USA Network – November 15 TWIPN – Brisbane Launch Event – November 15 Lead to Cash Bash – Rob is moderatin’ – November 16 – 17 Life is Priceless Foundation 9th Annual Gala – NYC – November 16 ADLAND PRESENTS SOBAR SOCIAL – London – November 22 FALLing for Seedtag | Publisher Happy Hour – NJ – November 30 View our event calendar for more ways to get involved in the industry.

Career opportunities: FatTail is looking for a VP of Publisher Development with strong industry contacts and knowledge of the business challenges faced by publishers and the tech solutions available today to address them. Ongoing product training will be provided and this position will be further supported with sales engineering and product management resources. This is a remote position with regular travel. Please submit your resume via email to lboodram@fattail.com  Major League Baseball is accepting applications for summer internships for 2024. The internship application period will remain open until January 19, 2024. For more information, click the links  2024 Summer Internship – General / 2024 Summer Internship – Technology Optable is searching for a Director, US Sales. The successful candidate will have 5+ years experience in a direct sales function in a Martech SaaS environment. Click here for more information.  Click here to see our full list of job openings Job Seekers: Our free Job Seeker Program helps employers and employees find the perfect match. We’ll feature you anonymously in our newsletter and on social media. Employers, reach out if you would like an intro to any of our job seekers.  Featured Job Seeker #11 “Atlanta-based versatile, creative product marketing leader with a growth mindset….(continue reading).”