I’m always about to give up on X, and just when I’m about to delete the app, I see something that I needed to see. This caught my eye:

Mike is right. It pisses me off that he’s right, and it hints at just how sinister an industry we work within. Effectively, viewability has been gamed to the point that it no longer serves its intended purpose. We have to come up with new metrics to replace those that have been manipulated. I think about how much time, energy, and resources publishers have poured into moving their viewability scores up, only to find that it’s not enough to be distinguished from the arbitrage masters. Will attention metrics be gamed? What about sustainability? My guess is yes, and yet, pubs will have to work to fall in line. Is the need for ads to be seen, for users to pay attention, and to be delivered sustainably important? Absolutely. But if all of this can be gamed, what’s the fucking point? This red herring tastes a bit fishy.

From brand safety to SEO, publishers have chased buyer and big tech acceptance with every new twist that can be created, much to the publisher’s detriment. Publishers have taken their eye off the real prize – their relationship with their audiences. It’s our audience’s approval that we should be twisting ourselves in knots to achieve. 

How digital ads are bought, sold, and measured today will drive some publishers out of business, while those who can game the system will survive. The game is rigged, and it’s assumed this is the only way things work. It is not. Take the energy put into trying to milk every penny out of the open marketplace and put it into direct. Move to inclusion lists. Stop lumping top publishers in with the MFAs and the worse-than-MFAs, and let’s work on some real metrics. Invest in us, and let’s do better.

As we look forward to the events, content, and collaborations Beeler.Tech has planned ahead, we cannot escape the way the industry works today. Yes, we’ll talk about sustainability, attention metrics, and monetizing the open marketplace. We have to because our community is charged with being successful in the current paradigm. But as we work to help publishers advocate for how the industry moves forward, we will take every opportunity to move the conversation toward making publishing a truly profitable endeavor.
Base Camp Amelia Island | March 10-13, 2024
Our Campers will head to Amelia Island, FL, to experience an event like no other. Our unique program blends collaborative sessions, incredible speakers, session provocateurs, unique activities, and unparalleled networking opportunities. Base Camp stands alone as the most important conference for publisher revenue leaders. If you want to join us in Amelia Island, raise your hand now to be considered.

Here’s what some of our campers have said about their experience with us at Base Camp

“This is an ever-changing landscape and the Beeler tech team is terrific at making sure we are informed, getting the conversations started, and igniting smart conversations. Thank you!”
-Linda Villani, Daily Mail

“Base Camp was one of the best conferences I have attended in a while; mostly because of the cool people but also the format & content was on point”
-Stephanie Mazzamaro, The Arena Group

We have a once-in-a-generation opportunity to reshape and bring balance to our ecosystem. Beeler.Tech plays an integral part in getting us there!”
-David Rowley, News Corp

Request an invite here!

LGBTQ+ Community Members
We have a new #lgbtqplus channel in our Community Slack. Not part of the community join here! If you have more thoughts on how we can help create community for those of you in the LGBTQ+ community, please let us know. Reach out to Melissa here.
Join the Community!
Thousands of professionals worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Your teams and colleagues are welcome too. Join our community here!

Updates from around the industry
Super early Chrome deprecation data analysis!

Shout out to Lila Hunt #LilaGivingPerspectiveToTheNoise 
Time for a #LilaRant… on evaluating the 1% release of the privacy sandbox.

The Privacy Sandbox: News Ready for Builders

Journalism, media, and technology trends and predictions 2024 – a long one, but some good stuff

Read more from this week here….

Beeler.Tech Events
Beeler.Tech Virtual Happy Hour – register here for the whole year!
Publisher Revenue Base Camp: Amelia Island – March 10 – 13
Navigator: New York City – May 1
Publisher Revenue Base Camp: Denver – October 6 – 9
Publisher Revenue Base Camp: Barcelona – November 10 – 13

Events We Support
Prebid Year-End Recap and 2024 Preview – January 18 at 2 p.m. ET

View our event calendar for more ways to get involved in the industry.  

Career Opportunities

FatTail has listed several new job opportunities. Please check here for more information.

DanAds has opened a position as a Quality Assurance Automation EngineerClick here for more information.

Thomson Reuters has a full-time position for a Senior Strategic Account Manager with a successful track record of meeting and exceeding annual sales goals to join their fully integrated sales team in London. Click here for more information.

Click here to see our full list of job openings

Job Seekers: 
Featured Job Seeker #24
What are you looking for in a role?• Remote Paid Media…
The kind of organization that would get the best from me is:• I would be happy to assist you with anything related to non-profit organizations, sports, or environmental impact. …(continue reading here)

Our free Job Seeker Program helps employers and employees find the perfect match. We’ll feature you anonymously in our newsletter and on social media. Employers, reach out if you would like an intro to any of our job seekers.