The full list of content that caught our attention this week.


Google Ads PMax Auction Insights Box Adds Competitive Data

Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication


Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox


We removed advertising cookies, here’s what happened

“Identity agnostic” is a euphemism for inaction


‘A value exchange’: How consumers can benefit from a new era of authentication


Data platform LiveRamp buys marketing startup Habu for $200 million

To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google


WTF is the Great Negotiation?


The power of creativity in today’s attention economy


Advertisers Are Turning Off Linear TV Quicker Than Viewers