Remember a couple of weeks ago when I mentioned the first Beeler.Tech event was a training class on Ad Ops management? Two things:

Rick Monihan was key in standing up that event. He’s battling Glioblastoma. Have him in your thoughts while focusing on what’s important in your life (which shouldn’t be ad tech).

At that event, I said that ad ops management is 50% putting out fires, 50% being strategic, and 50% managing people. You could argue that my point doesn’t make sense, yet I stand by the statement. It’s a role where you continuously juggle different objects, and someone keeps throwing new things into the mix: chainsaws, flaming marshmallows, rabid chipmunks…

As we approach Base Camp Amelia Island (which is sold out, btw. Yay!), Navigator NYC and Camp.Fire (tomorrow!), our approach is to help on any front we can. There is no single topic for publishers to focus on. The biggest issue a community member might be facing is corporate restructuring, a monthly reconciliation gone south, or just trying to make sure they can explain to their husbands who “PA API” is. 

Diving deeper into these topics makes sense, but stepping back is also important. Two of our keynote speakers at Base Camp aren’t focused on ad tech. They’re focused on improving communication and creating connections. Because, at the end of the day, this is a relationship business. “Everything is a network” says Eric Seufert. I say that includes the people themselves. Rick, your network is with you.

– Rob
Base Campers – Fill out the survey or you risk me having fun with your badge. The sustainability prep call was amazing and worth a watch. I expect some good things to come out of the conference on that front.

Hear why Tom Triscari is excited to join us at Base Camp Amelia Island and what he’s looking forward to sharing with you here.

We are SOLD OUT! Could we wedge in another publisher or two? We’d be happy to try. Make sure we know if you’re still interested in attending.

The legendary Sir Martin Sorrell, Executive Chairman of S4 Capital plc, has joined the speaker lineup for the AdTech Economic Forum.Sorrell was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. A pioneering force in the advertising industry, we’re thrilled to have Sir Martin join us to share his incredible expertise and perspective on the industry’s current and future economic state. 

Learn more about the AdTech Economic Forum
The initial lineup of provocateurs for Navigator NYC includes some of the most prominent experts in publishing who will guide you through the most critical topics we’re faced with today. Raise your hand now to join us for Navigator NYC on May 1 and participate in focused discussions that lead to real progress and solutions.

Camp.Fire: Direct Sold
February 21 at 1 p.m. ET
Yes, it’s a webinar, but not like most webinars. This is our virtual roundtable taken to a different level with experts on every call and an audience. We ask some experts to kick off the conversation, sharing their perspectives. From there we dive into a roundtable discussion with opinionated and knowledgeable members of our community. We push all of them to bring insightful ideas on how to move the conversation forward. Like our Base Camp events, but virtual, and everyone can watch.

 If you have a direct business, you won’t want to miss it! Register here!
Join the Community!
Thousands of professionals worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Your teams and colleagues are welcome too. Join our community here!

Updates from around the industry 

Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center

State appeals court rules first CPRA regulations enforceable

Google response to IAB Tech Lab Privacy Sandbox AnalysisSandbox Drama

5 Ways Publishers Can Actually Use AI – AdMonsters
Auto Generated AI Made For Advertising Sites Have Arrived

The “Creative” Process: Understanding Blocking Creatives and Passbacks

Beeler.Tech Events
Publisher Revenue Base Camp: Amelia Island – March 10 – 13
Press Gazette’s Future of Media Trends  – April 17 – Rob is moderating
AdTech Economic Forum – April 24
Navigator: NYC – May 1
Navigator: London – June 11
Publisher Revenue Base Camp: Denver – October 6 – 9
Publisher Revenue Base Camp: Barcelona – November 10 – 13
Beeler.Tech Virtual Happy Hour 2024 – register here for all of 2024!

Events We Support
Assertive Yield Webinar – AI for Publishers: Optimizing Revenue & User Lifetime Value – February 21, noon ET
Assertive Yield Webinar – Effective & Sustainable Programmatic: Best Practices – February 22, noon ET
Prebid – The State of Cookie Deprecation Webinar – March 5, 11 a.m. ET

View our full event calendar to see more ways you can get involved in the industry.

Career Opportunities: The Trade Desk has a large number of roles open, including a lot of internship opportunities. Please click here for more information.

Physician’s Weekly is looking for a Digital Media Project Manager to be responsible for the day-to-day management of Physician’s Weekly’s email execution. Click here for more information.

Primis is in search of a Head of Product. The ideal candidate should possess a combination of technical proficiency, product management capabilities, and a data-driven approach, with a strong background in AdTech. Click here for more information.

Click here to see our full list of job openings

Job Seekers: Featured Job Seeker 29
“I’m looking for a Product/Program Manager role in a media organization with strategic growth plans for their revenue strategies & strong internal support amongst cross-functional teams….(continue reading)”

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