The full list of content that caught our attention this week.
#industry
The Rise of the Curation House – shoutout to Scott Messer
Digital services act (DSA) and its impact on online platform publishers
THE FUTURE OF MEDIA, ADVERTISING, MEASUREMENT AND CURRENCY A PERSPECTIVE – Brian Wieser will be a speaker at the AdTech Economic Forum in April. Easy but interesting read with some good data points that might be helpful.
Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023
Breaking Down the Advertising Supply Chain with Industry Insights
Why brands should advertise during high news cycles without fear
#privacy
New Google consent management requirements for serving ads in the EEA and UK (for publishers)
#3PCD
The Road to 3rd Party Cookie Deprecation: What Brands & Agencies Should Be Asking of Publishers – another piece from Anthony Caccioppoli
#malvertising
Confiant Malvertising and Ad Quality Index 2023 with video overview Annual 2023 MAQ Highlight Video
Breaking the Malvertising Supply Chain
#programmatic
How Group Black’s Kerel Cooper is trying to solve programmatic’s bias problem at the industry level – shoutout to Kerel Cooper
#IDs
What are the Best Practices for Using Alternative IDs?
#retailmedia
POV: Retail Media Guidelines
#AI
Building a strategic AI innovation plan for your media business
AI and the Future of Advertising: Personalization, Automation, and Beyond
