The full list of content that caught our attention this week.

Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center

Madison & Wall: The Future of Trading, Measurement and Currency (CIMM Report)

Transparency in Media Should Be a Right, Not a Request

Auto Generated AI Made For Advertising Sites Have Arrived

CPRA Regulations Immediately Enforceable

State appeals court rules first CPRA regulations enforceable

Linear TV, New Soft Drinks, Foreign Auto Brands, and Nostalgia Reigned Supreme at Super Bowl LVIII

Why Temu Spent Tens Of Millions On Its Super Bowl Play

In streaming, is who’s watching as valuable to advertisers as how many?

Navigating the future of video advertising without Google’s third-party cookies

The Road to 3rd Party Cookie Deprecation & The Publisher Challenges: Intro + High Level Overview

Sandbox Drama