DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.

DanAds was founded in 2013 by CEO, Istvan Beres, and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Hearst Magazines, the Washington Post and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud. 

First Impressions

DanAds First Impressions


DanAds favorite feature: AI video ad generator

Case Study

Tripadvisor’s self-serve advertising success story

How we helped The Boston Globe to future-proof their digital advertising business


DanAds partners with Prebid.org

DanAds and Operative streamline self-serve sales workflow for publishers in the cloud

DanAds and Operative have announced an expanded partnership

DanAds powers Outside’s New Self-Service Ad Manager

Page Six Announces Launch of New Self-Service Ad Manager Platform {{FIX}}


DanAds Empowers Nine with Revolutionary Self-Serve Ad Platform: Nine Ad Manager

Highlights from the Self-Serve Summit – Webinars

Self-Serve Summit


DanAds honored with Product of the Year Award at NAB Show 2023

Community Referrals

“DanAds’ technology was a way for us to provide a scaled opportunity for all the longer tail publishers in our platform, to really get distribution and reach amongst our installed base of Roku devices”

10 Year Anniversary

DanAds: A Decade of Breakthroughs in Self-Serve Ad Automation