You should get this week’s newsletter while I’m on stage with Tom Triscari, our Monday morning keynote. Tom is talking about the roads to profitability for publishers considering the strong headwinds we face. Everyone attending is trying to solve that very problem for their company or for the publishers they work with. What I love about this group is that despite every problem they face, they know the task at hand is to try to solve it. I have no doubt we will emerge with some ideas – big and small – to help publishers succeed over the next couple of years. Oh! And we’re going to have a lot of fun in the process.

So if you’re not here, keep an eye out for the takeaways. If you are here, ummm, stop reading and pay attention!
Tom Triscari, who, as I said, is on stage right now, took time this weekend to send his newsletter explaining the inspiration for the AdTech Economic Forum and the framework for the agenda. April 24 is coming up fast and we do expect to sell out. Someone in your organization needs to be thinking about the larger picture of AdTech and digital advertising. When you see our speaker list, you’ll realize we have the right people to have the right conversations. 

Registration is now open!

Learn more about the AdTech Economic Forum and apply here to participate!
Featured Session – Shelly Palmer on The Last Transformation: How AI’s Transition from Curation to Generation Will Change Everything

How will your business leverage generative AI, human/AI coworker teams, synthetic media, intelligent networks, and the explosion of automated workflows and processes to create deeper customer experiences and drive growth? 

On May 1, Shelly Palmer, Professor of Advanced Media in Residence at the Newhouse School of Public Communications, and CEO of The Palmer Group, will help you navigate what’s new, what’s next, and what it means for your business.
Request an invitation to Navigator NYC to join Shelly and your revenue ops peers from Netflix, New York Times, New York Post, Cox Auto, NASCAR, Raptive, Hearst Magazines, Ziff Davis, and more!
Join the Community!
Thousands of professionals worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Your teams and colleagues are welcome too. Join our community here!

Updates from around the industry 

FouAnalytics HUMANNESS / hCPM

From our Navigator: NYC Keynote speaker Arielle Garcia
Deep-dive analysis of Google’s attribution reporting API, Apple’s SKAdNetwork & private click measurement, and Meta/Mozilla’s Interoperable Private Attribution 
The study suggests that “PETs that technically improve privacy, may not improve perceptions of privacy.”
– Link to original study here: Private attributes: The meanings and mechanisms of “privacy-preserving” adtech

Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab

Women in Media: Expert Advice for Success from Industry Trailblazers – shoutout to Catherine Beattie, Jana Meron, Priti Powell, and Laura Gaffney

Beeler.Tech Events
Press Gazette’s Future of Media Trends  – April 17 – Rob is moderating
AdTech Economic Forum – April 24
Navigator: NYC – May 1
Navigator: London – June 11
Publisher Revenue Base Camp: Denver – October 6 – 9
Publisher Revenue Base Camp: Barcelona – November 10 – 13
Beeler.Tech Virtual Happy Hour 2024

Events We Support
Aditude: Unlocking Insights: The Power of Publisher Analytics – March 27 
Google Chrome Beyond Cookies Workshop – London – April 9 at 9:30 BST
Prebid Ascent 2024 – Prebid’s inaugural European event – May 1

View our full event calendar to see more ways you can get involved in the industry.

Career Opportunities: 

Permutive is looking for a Senior Product Marketing Manager. What you’ll be doing…
– Build and grow a Product Marketing function in a fast-growth B2B SaaS environment.
– Act as the conduit between Marketing and Product & Sales teams, and delivering a full scope Product Marketing service.
– Work cross-functionally to create high-quality, compelling, and unique product content for multiple channels, and audiences….(click here for more information).

FatTail is in search of a Client Success Manager. As a Client Success Manager you will act as a consultant to the client, developing a meaningful business relationship and helping to drive adoption and utilization of the FatTail platform. You will stay in tune with the needs of the client so that you can help inform and influence the development of new features, as well as continuously improve the services and support FatTail provides to their clients. For more information click here.

Browsi has several roles open including a Marketing Associate who can juggle diverse responsibilities at the same time. In this role, you will be responsible for planning events from A to Z, setting up all the different marketing campaigns, maintaining scalable marketing operations processes and more. Click here for more information.

Click here to see our full list of job openings

Job Seekers:

Featured Job Seeker 32 “I am a results-driven Director of Business Development with 6 years of comprehensive experience spanning both direct and publisher sides of the industry. I feel I am adept in strategic and consultative selling, I specialize in managing Tier 1 digital publisher accounts across diverse platforms, including web, mobile, OTT, and in-app environments… (continue reading)”

Our free Job Seeker Program helps employers and employees find the perfect match. We’ll feature you anonymously in our newsletter and on social media. Employers, reach out if you would like an intro to any of our job seekers.
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Beeler (and team) out.