The full list of content that caught our attention in the last week.

#industry 
The Future of Identity: Why Google’s Next Move Isn’t As Mission-Critical as Independent AdTech’s

Planning for 2025: Media Outlook for Brands

Federal Trade Commission Announces Final “Click-to-Cancel” Rule Making It Easier for Consumers to End Recurring Subscriptions and Memberships

#cleanrooms
Ultimate Playbook for Data Clean Rooms

#video
Unified for Success: JWP and Connatix Merge to Form JWP Connatix

Context Matters: Improving User Experience with Personalized Video

Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?

EX.CO and GeoEdge Team Up to Shut Down Video Malvertising

#curation
Publishers Are Skeptical of Adtech’s Latest Buzzword, Curation

#flooring
What Publishers Need To Know About Floor Pricing

#socialmedia
Reimagining the place of news in social media

#CTV
CTV Conversations from Advertising Week 2024

#brandsafety
Forget The FUD, Now DoubleVerify Wants Advertisers To Get Back Into The News

#AI
IAB Tech Lab releases AI in Advertising Primer

AI revolution creates demand for hot new job: AI librarian

#attention (PII required)
Attention Economy Guide

#addressability
Overheard at Prebid Summit: Addressability problem ‘really needs to be considered carefully’