The full list of content that caught our attention this week.

#industry
WTF is cheap reach?

Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab

A (cookie) bridge too far

Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs

Some of the Most Popular Websites Share Your Data With Over 1,500 Companies

#EUAIAct
Will the EU AI Data Act Spur Federal Action in the US?

#OM
Publishers Can Boost Their Value On The Open Exchange – Without Cookies – S/O to Emry DowningHall

#audio
Playlists, Podcasts and Programmatic: The Future of Audio Advertising

#3PCD
Adapting to Chrome’s Third-Party Cookie Block: Publisher Survival Tips

#googlesearch
AI Clickbait: How Google Intends To Kill It

Google March 2024 Core Update: Reducing “Unhelpful” Content By 40%

How To Thrive During (and After!) the March Google Update

#creative
Better ads, fewer tradeoffs: insights from a creative director

#retailmedia
How to Put Your Best Foot Forward in Retail Media

#privacysandbo
Privacy Sandbox: What’s Wrong With Video?

#video
Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms