The full list of content that caught our attention this week.

WTF is cheap reach?

Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab

A (cookie) bridge too far

Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs

Some of the Most Popular Websites Share Your Data With Over 1,500 Companies

Will the EU AI Data Act Spur Federal Action in the US?

Publishers Can Boost Their Value On The Open Exchange – Without Cookies – S/O to Emry DowningHall

Playlists, Podcasts and Programmatic: The Future of Audio Advertising

Adapting to Chrome’s Third-Party Cookie Block: Publisher Survival Tips

AI Clickbait: How Google Intends To Kill It

Google March 2024 Core Update: Reducing “Unhelpful” Content By 40%

How To Thrive During (and After!) the March Google Update

Better ads, fewer tradeoffs: insights from a creative director

How to Put Your Best Foot Forward in Retail Media

Privacy Sandbox: What’s Wrong With Video?

Google’s Adoption Of New Instream/Outstream Standards Could Spell Disaster For Some Online Video Platforms