Is This the Return of Direct Sold?

Posted by Rob Beeler | Jul 5, 2023 | Industry Headlines

Rob Beeler, founder and CEO of Beeler.Tech, opened the afternoon of day one of ATS London 2023 with a keynote speech exploring whether direct sold is making a comeback.

In this presentation, Beeler outlines current how direct sold is currently faring against programmatic, the impact of the deprecation of third-party cookies, and how publishers can adjust to an evolving landscape.

About The Author

Rob Beeler

Rob Beeler founded Beeler.Tech to rethink how consulting, training, and events can better serve individuals and companies in the digital media industry. He creates focused peer-to-peer connections on specific issues in the proper environments to share the information people need to grow their careers, develop their departments, and bring success to their companies. Beeler.Tech is the platform to facilitate those connections and develop content and events based on topics not properly served through traditional channels. All of this is to say that Beeler.Tech is an extension of what Rob Beeler has been doing his whole career: connecting people, creating conversations, and helping bring efficiency to digital media and ad tech.

Is This the Return of Direct Sold?

About The Author

Rob Beeler

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