Beeler.Tech Flooring Resources Guide
We’re working with our community to collect the best information about publisher flooring strategies in one place.
Beeler.Tech Directory: Flooring
Our community tells us who the major players focused on a major topic. Since we work with many of them, our directory will help you stay current on what they are working on.
Beeler.Tech Camp.Fire Webinar (Replay available)
On September 28th, 2023, Beeler.Tech hosted our Camp.Fire webinar. Establishing programmatic floors has long been a strategy for publishers – predating the move to first-price auctions. The practice however has a number of questions around it. Does dynamic flooring work? Does the buy side respect publisher floors? Are floor prices always passed through to the buy side accurately? We’ve assembled a group of experts from the publisher side, buy-side, and ad tech side to weigh in.
