Current Views from Base•Camp Barcelona: The Peix Daurat (Golden Fish) by Frank Gehry Melissa, Nicholas, Kitty, and Jeff are in Barcelona, while the rest of the team is using this time to get things done without us interrupting them. With that in mind, I’m cutting...
Trust is a magical thing, but we now live in a world where it is increasingly difficult to trust anything. Publishers must learn to accept that trust must be earned each and every time with each interaction. This applies to our audiences and our advertisers. Our...
Several interactions this past week made me feel that I must explain something. I’d rather write about something else, but there is still confusion I need to address. I’m just going to rapid-fire answer some things: I no longer work at or with AdMonsters. It’s been...
This is Your ‘Am I Getting Paid Enough?’ Guide Every year, we ask ourselves, “Why are we still doing this?” and every year, the answer is the same: it matters. In revenue operations, “getting stuff done” often doesn’t get the paycheck (or the clarity) it deserves,...
Where do you stand on curation? At a dinner I hosted with Yieldmo on Thursday night, the initial discussion started with the skepticism I heard at Base•Camp Denver. In Denver, a couple of publishers said they had told SSPs to stop curating their inventory. At...
From funky aliens to discussing Zeta Global buying LiveIntent, first-party to zero-click search, we covered a lot of ground at Base•Camp. Compiling all the notes and a list of all the action steps will actually take some time, so bear with us. The best part is that...
Welcome from Denver via Toronto! Digital Day Camp was incredible last week. Our speakers brought their A-game, our attendees bought into the experience, and the team executed flawlessly. Our hosts (Index Exchange) couldn’t have been more helpful. Thanks from David...
Quick notes: Joe Barone, enjoy retirement! Friends down South: we’re here for you. For our friends in war-torn areas: you are in our hearts. To my question in the subject line, the quick answer is no. Curation has not run its course. Not even close. I used that as...
By Team.BeelerAhead of his session at Base Camp Denver this week, we sat down with Ryan Whittington, SVP of American City Business Journals (ACBJ), to find out how they use the power of the 5x5 Universal Person graph to unlock user insights and enhance their...
Rob Beeler and Greg Capello, Vice President of Product Marketing at LiveIntent, dive into the concept of addressability in digital advertising and why it’s crucial for both big and small publishers. They emphasize how addressability enhances audience targeting...