How would someone go about selling something with infinite supply? Not only is the universe infinite, but it is expanding. Wrap your head around that fact, bleary-eyed on this Monday morning. However, that's what you do if you’re in the digital advertising space...
5x5 Data Co-Op, a data cooperative that connects and validates diverse datasets to unlock insights for publishers, media, ad tech, & marketing platforms. Publishers often have disparate data sets from various sources that can be complementary to each other....
Curation is at the top of every publisher’s mind as they try to determine who is curating them, how they are being curated, and whether it is ultimately good for their business. With the majority of revenue in the open marketplace coming from programmatic direct...
Big news, on this episode of First Impressions as Jared Siegel shares with us that they’ve built an ad server, have expanded their analytics offerings and his thoughts on adtech SasS models. Oh – and the first time we had someone drop by to join a recording. Check...
Many of the conversations I’m having right now are with publishers focused on Q4 and doing what they can to make the most of it. There is quite a sense of relief that having some third-party cookies is better than a Q4 without them. However, there is a lot of...
To date, I haven’t been invited to any Google trial watch parties. I’m assuming there have been some, based on all the hoopla. I know I’ve been asked quite a few times to give a quote on my thoughts. I declined. It’s not that I don’t have opinions – have you met...
I assume that for many of you, work gets real again this week, and you’re already looking at an overstuffed inbox. So, let’s keep things simple and give you a quick list of things to do. Register for Digital Day Camp (Oct 2, Toronto). This week and next,...
I’m envious of all those who have OOO replies turned on this week. My summer was not the one I planned, but it has been great, nonetheless. I’m working as much as ever but in a healthier way than I was. One kid got dropped off at college last week and he’s...
Innovation is everywhere. My days are filled by talking with people about what’s possible. Some recent examples: Do you realize how much better things would be if we all moved to VAST 4+ and put IDs on creatives? The IAB Tech Lab does, and it could be...
August to July this year in our industry: hold my beer. WTF. I love to talk about market dynamics and trying to figure out how to make all this technology work for advertisers, publishers, and audiences. The industry however seems to want to settle things in the...