I went to see the Eagles at the Sphere on Friday. I can’t even describe the experience. I loved it. I highly recommend it and can’t wait for my next opportunity. Sitting next to me was the mother of Cody Johnson, the country music star. She’s a prim and proper...
Quick note: I’m CES-bound, and while my office will be at the chandelier bar, I’ll tease you that I have a few things in the works. If you’re a publisher focused on advanced TV/CTV and going to be in Vegas - shoot me a note. Here I am talking about Vegas when...
My weekend has been spent pondering the news from up North: Canada’s major news organizations band together to sue ChatGPT creator OpenAI. I’ve gotten to know the Canadian marketplace better through our work on Digital Day Camp, and I can see this happening in such...
Publisher programmatic strategy is evolving… or is it devolving? There has always been a “throw spaghetti at the wall and see what sticks” approach to programmatic. Of course we do: there is no time in real time to ask anyone if the impression we are serving is the...
The learnings were plentiful at Base•Camp Barcelona, and for everyone attending, the early indications are they left with ideas to grow their careers, develop their departments further, and help their companies evolve. A term everyone who attended will be using:...
Current Views from Base•Camp Barcelona: The Peix Daurat (Golden Fish) by Frank Gehry Melissa, Nicholas, Kitty, and Jeff are in Barcelona, while the rest of the team is using this time to get things done without us interrupting them. With that in mind, I’m cutting...
Trust is a magical thing, but we now live in a world where it is increasingly difficult to trust anything. Publishers must learn to accept that trust must be earned each and every time with each interaction. This applies to our audiences and our advertisers. Our...
Several interactions this past week made me feel that I must explain something. I’d rather write about something else, but there is still confusion I need to address. I’m just going to rapid-fire answer some things: I no longer work at or with AdMonsters. It’s been...
Where do you stand on curation? At a dinner I hosted with Yieldmo on Thursday night, the initial discussion started with the skepticism I heard at Base•Camp Denver. In Denver, a couple of publishers said they had told SSPs to stop curating their inventory. At...
From funky aliens to discussing Zeta Global buying LiveIntent, first-party to zero-click search, we covered a lot of ground at Base•Camp. Compiling all the notes and a list of all the action steps will actually take some time, so bear with us. The best part is that...