It’s a bulleted-list-of-thoughts type of day:

– Base Camp: Technically, we can’t say sold out while waiting for a few publishers to register. If you are still working on approval, please update us today/tomorrow. If you haven’t been in touch, request an invite. Quick agenda update below.
– I’m thinking a lot about sequential liability clauses between SSPs and publishers. We are all taking risks to try to drum up demand to up those CPMs… but if the SSP doesn’t get paid, pubs think they are getting paid…and then they are not. Protect your publisher partners and keep a tight rein on payments, please. #historyneednotrepeatitself
– AdTech Economic Forum: Tom refers to it as the “Davos of AdTech,” but perhaps the Super Bowl of AdTech finance might also apply. Look at the lineup below; we aren’t even halfway there!
– You’ll see the first pass of the Navigator NYC speakers below. Lots of names from people you don’t see at every event speaking in an environment where people can participate in the discussion. Registration is about to open. Until then, raise your hand.

Did you see that we are partnering with Press Gazette? We’re excited about what this means for our events and content opportunities.
Base Camp Amelia Island
– Announcements? 
Johnny Won, Global Head of MAD Tech & Ops at EssenceMediacom is joining us to bring the buy-side perspective. Also, Paul Bannister from Raptive will be there to share his thoughts on data collaboration!
– Agenda? Set, but Rob likes to tinker and create the most impactful conversations possible for publishers. Expect more announcements and adjustments.
– Attendees registered? 99% set with a room for a few more pubs. Request an invite.
– Swag ordered? Better get on that.

The AdTech Economic Forum will feature groundbreaking thought leadership perspectives from media and marketing experts, CFOs, financial analysts, economists, and venture capitalists, with a sharp point of view on the AdTech economic landscape.

New Speakers Announced:
Shweta Khajuria, Managing Director and Research Analyst, Evercore ISI, and Laura Martin, Senior Entertainment & Internet Analyst, Needham & Company, will lead a session on Exploring the Dynamics of Public AdTech Companies, sharing their expertise on market-driving trends. 

Rishad Tobaccowala, best-selling author, speaker, and strategic advisor, will give perspective on what we learn and how we apply it to where we’re going.

Brian O’Kelley, Co-Founder and CEO of Scope3, will discuss the economics of data, clean rooms, data trades, and data value as an asset.

Brian Wieser, Principal of Madison and Wall, will join Tom Triscari, AdTech Economist, Quo Vadis Newsletter, for a conversation about the macroeconomic influences on AdTech, where they’ll examine public versus private perspectives and who the winners and losers are. 

The agenda is evolving quickly, and new speakers are added daily. If you’re interested in participating as an attendee, a speaker, or a sponsor, get in touch. 

Learn more about this one-of-a-kind event here!

There’s a lot for publishers to navigate this year, and we’re assembling an incredible lineup of speakers and session provocateurs who will guide you through our upcoming Navigator NYC event on May 1.

 Join us to participate in conversations led by: 
 Arielle Garcia, Founder, ASG Solutions
Lindsay Van Kirk, SVP and GM, D/Cipher, Dotdash Meredith
Julianne Jennings, Head of Data Products, The Weather Company
Justin Barton, SVP, Digital Strategy & Partnerships, Black Enterprise
Dominic Ponsford, Editor in Chief, Press Gazette 
Christine Short, Sr. Ad Product Manager, Vox Media
Angelina Eng, VP/Measurement, Addressability & Data Center, Interactive Advertising Bureau (IAB) 
Danny Spears, Chief Operating Officer, Ozone
Rich Sobel, Founder, and CEO, Marcato Solutions

Mark your calendar and plan to join us for collaborative discussions on Imagining the Ad Industry Without Fraud, Sustaining the Energy Behind Sustainability, Are Ad Stacks Becoming Data Stacks?, Agencyin’ in 2024, Ecosystem Exposed – Transparency & Measurement – plus much, much more.

Raise your hand now to participate in Navigator NYC this May.

Camp.Fire: Direct Sold
February 21 at 1 p.m. ET
While programmatic topics dominate the trades, those who can sell their inventory directly don’t rely on the open marketplace. They focus on making direct sales work better for their customers, more efficiently, and more profitably. Whether IO-based or programmatic direct, publishers need to optimize their processes, tech, and people’s time to ensure the future of their businesses. Camp.Fire will bring together experts in a roundtable discussion about how direct-sold must evolve in 2024. 
Register here!
Join the Community!
Thousands of professionals worldwide turn to Beeler.Tech as their meeting place for all things publisher revenue operations. Your teams and colleagues are welcome too. Join our community here!

Updates from around the industry 

#industry
What Do We Say to Emily? The Human Cost Of Advertising Data Abuse

#privacysandbox
IAB Tech Lab releases their Privacy Sandbox Gap Analysis – IAB Tech Lab Privacy Sandbox Fit Gap Analysis for Digital Advertising
AdExchanger’s take on the analysis – IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding
Lila Hunt’s take on the analysis, but more about 3PCD overall – I’m struggling to establish a firm sentiment on the IAB Gap Analysis of the privacy sandbox
Alex Cone of Google weighs inWhat Is the IAB Tech Lab’s Privacy Sandbox Demo Tool & How Does it Work?

#BlackHistoryMonth
Black History Month Spotlight: 8 Industry Shapers in Ad Tech & Digital Media – shoutout to Sharon Goldsmith, Therran Oliphant, Jessica Lee, Chris Kenna, Sylvester Phifer, Shalonda Lewis, Ken Gibbs, and Justin Barton!

Beeler.Tech Events
Publisher Revenue Base Camp: Amelia Island – March 10 – 13
Press Gazette’s Future of Media Trends – April 17 – Rob is moderating
AdTech Economic Forum – April 24
Navigator: NYC – May 1
Publisher Revenue Base Camp: Denver – October 6 – 9
Publisher Revenue Base Camp: Barcelona – November 10 – 13
Beeler.Tech Virtual Happy Hour 2024 – register here for all of 2024!

Events We Support
Quo Vadis – Use Case Webinar with Travs Clinger, CCO at LiveRamp – February 14, 11 a.m. ET
Assertive Yield Webinar – AI for Publishers: Optimizing Revenue & User Lifetime Value – February 21, noon ET
Assertive Yield Webinar – Effective & Sustainable Programmatic: Best Practices – February 22, noon ET

View our full event calendar to see more ways you can get involved in the industry.

Career Opportunities: 

The National Football League is looking for a Senior Manager, DTC Strategy & Optimization. Through analytical and strategic evaluation of the NFL’s DTC business, this role is responsible for optimizing the acquisition, retention, and monetization of DTC subscribers through improvements across pricing, promotion, product, and content programming. Click here for more
information.

Betches Media is looking for an Senior Associate, Ad Operations who will be an integral part of the Sales & Brand Partnerships team. They will be responsible for managing the booking, delivery, optimizations, and reporting of podcast and paid amplification campaigns, as well as owning regular cross-functional reporting. Click here for more information

.Just a reminder that we have a special spot listing companies that are looking to fill a number of roles. Click here to see the entire list.
Here is a small sample:
Audigent
Seedtag
DoubleVerify
Click here to see our full list of job openings

Job Seekers: 
Featured Job Seeker 28:“I am looking for a mid-senior level Programmatic Yield Optimization and Ad Operations position where I have projects that challenge me….(continue reading)”

Our free Job Seeker Program helps employers and employees find the perfect match. We’ll feature you anonymously in our newsletter and on social media. Employers, reach out if you would like an intro to any of our job seekers.