WHAT WE READ THIS WEEK (ENDING 08 March)

The full list of content that caught our attention this week.

#privacy
FTC: Web Browsing Data Is Sensitive — Full Stop

#google
Google takes aim at SEO-optimized junk pages and spam with new search update

#industry
FouAnalytics HUMANNESS / hCPM

#video
The Publisher’s Blueprint for Achieving Successful Video Monetization at Scale

#privacy
From our Navigator: NYC Keynote speaker Arielle Garcia

• Deep-dive analysis of Google’s attribution reporting API, Apple’s SKAdNetwork & private click measurement, and Meta/Mozilla’s Interoperable Private Attribution 

• The study suggests that “PETs that technically improve privacy, may not improve perceptions of privacy.”
• Link to original study here: Private attributes: The meanings and mechanisms of “privacy-preserving” adtech

#privacysandbox
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab

#DEI
Women in Media: Expert Advice for Success from Industry Trailblazers – shoutout to Catherine Beattie, Jana Meron, Priti Powell, and Laura Gaffney

#dataanalysis
Data Questions that Are Surprisingly Difficult for Publishers to Answer