The full list of content that caught our attention this week.
#programmatic
Google Ads PMax Auction Insights Box Adds Competitive Data
Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication
#privacysandbox
Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox
#3PCD
We removed advertising cookies, here’s what happened
“Identity agnostic” is a euphemism for inaction
#authentication
‘A value exchange’: How consumers can benefit from a new era of authentication
#industry
Data platform LiveRamp buys marketing startup Habu for $200 million
To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google
#career
WTF is the Great Negotiation?
#creativity
The power of creativity in today’s attention economy