I’m always about to give up on X, and just when I’m about to delete the app, I see something that I needed to see. This caught my eye:Mike is right. It pisses me off that he’s right, and it hints at just how sinister an industry we work within. Effectively,...
LinkedIn is reminding me that Beeler.Tech became a thing 7 years ago. I'm here to say there is no 7-year itch.The Beeler.Tech you know today was not what I envisioned at the time. My striking out on my own came from a need to get my hands dirty again. When...
It's time to start talking about 2024 Beeler.Tech is already hard at work on our events and our services for our community. While we have a lot of details to iron out, we know that many of you are already budgeting for 2024. Interested in learning more? Use this...
Every publishing leader digs into the data when revenue dips or operations break, but according to Leah Wyar, President of Entertainment and Beauty & Style for Dotdash Meredith, the key to navigating digital change is the opposite: excavating when everything...
After the murder of George Floyd in 2020, brands and agencies pledged greater efforts to foster diversity, equity, and inclusion at their own companies — and in their media budgets. But just a few years later, some Black-owned publishers sense that the initiatives...
Stateside, publishers and advertisers alike are well aware of the EU’s GDPR (General Data Protection Regulation) — and likely have retooled tech stacks to comply with its consent requirements when engaging with European users. But what does the legislation really...
