I’m always about to give up on X, and just when I’m about to delete the app, I see something that I needed to see. This caught my eye:Mike is right. It pisses me off that he’s right, and it hints at just how sinister an industry we work within. Effectively,...
LinkedIn is reminding me that Beeler.Tech became a thing 7 years ago. I'm here to say there is no 7-year itch.The Beeler.Tech you know today was not what I envisioned at the time. My striking out on my own came from a need to get my hands dirty again. When...
If this industry were to have a New Year’s resolution, what would it be? - It could certainly lose some weight. The ANA report rates us as “morbidly obese” at 64% body fat.- It could certainly drink less (and yet CES is less than a week away).- It could certainly...
Sorry if you don’t get my bid decoration joke. I suspect it’ll be a phrase you’ll know well enough in the new year. I’m not sure how all of you are operating right now. For me, I’m looking at everything through the lens of whether it needs to be done this year or...
At Navigator last month, we had a networking activity with a pretty straightforward premise: ask for help and/or offer to help someone. While we work through addressing the individual responses, a few patterns are emerging:- People want to grow in their roles, and...
Q4 is about the here and now, the now or never, for most publishers in terms of hitting revenue targets. Our quick poll says things are more “meh” than anything else (our polls are super-scientific). Meh means more pressure to make up for potential shortfalls. Meh...
I am extremely proud of how Navigator turned out. Thanks again to the team, our provocateurs, our VIPs, and of course our attendees. I like to see the post-event survey results before I start claiming success, but I think it’s safe to say we done good. I took a...
On my first day in ad operations, my primary job was to make sure that the ads we sold were delivered. I wasn’t just expected to deliver the ads, but to make sure that they performed. That performance had to be for multiple advertisers because that’s what is...
The team and I have been hard at work, lining up a year full of collaborative programs to help you navigate (see what I did there?) one of the most critical years in advertising. You thinkin’ you’re going to get through 2024 on your own? Ha!Grab your calendar and...