With AI, the surge of retail media networks, and macroeconomic challenges, news media publishing is at a critical juncture. Does advertising still have a place in the news? Or should publishers find new ways to monetize?...
Read MoreThe launch of ChatGPT was the “most important data in human history” — at least from a communications perspective, according to Shelly Palmer, Professor of Advanced Media in Residence at the Newhouse School of Public...
Read MoreI am excited about IAB ALM and everything we have going on. We’ve got so much going on that I decided to post things to LinkedIn so this newsletter doesn’t become a novel. So here are just some of the things that have me...
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I spent the weekend in Savannah showing my daughter the city and SCAD. Looks like she’s a Beeler...
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I’m always about to give up on X, and just when I’m about to delete the app, I see something that...
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LinkedIn is reminding me that Beeler.Tech became a thing 7 years ago. I’m here to say there is no 7-year itch.The Beeler.Tech you know today was not what I envisioned at the time. My striking out on my own came from a need...
Read MoreIf this industry were to have a New Year’s resolution, what would it be? – It could certainly lose some weight. The ANA report rates us as “morbidly obese” at 64% body fat.- It could certainly drink less (and yet CES is...
Read MoreSorry if you don’t get my bid decoration joke. I suspect it’ll be a phrase you’ll know well enough in the new year. I’m not sure how all of you are operating right now. For me, I’m looking at everything through the lens of...
Read MoreAt Navigator last month, we had a networking activity with a pretty straightforward premise: ask for help and/or offer to help someone. While we work through addressing the individual responses, a few patterns are emerging:-...
Read MoreSome of our communications are not making it to your inboxes. (Thanks to those who have alerted us.) Today, we use a few different tools to send you communications. Please add our domain @beeler.tech and our team members to your...
Read MoreThe end of Victimhood and The Beginning of Leadership “We’re at a wonderful place and a terrible place,” said David Bell, Chairman Emeritus of the Interpublic Group of Companies, looking ahead to next year’s challenges and...
Read MoreEvery publishing leader digs into the data when revenue dips or operations break, but according to Leah Wyar, President of Entertainment and Beauty & Style for Dotdash Meredith, the key to navigating digital change is the...
Read MoreQ4 is about the here and now, the now or never, for most publishers in terms of hitting revenue targets. Our quick poll says things are more “meh” than anything else (our polls are super-scientific). Meh means more pressure to...
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